Zenit Private Bank Branch VIP Lounge Design

We build bank branches designed to transform markets.
Relevant. Visionary. Innovative.

Creating private retail bank branch interiors, alongside a strong brand identity and marketing communications, for a financial leader in Russia.

Zenit Bank
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Private Banking & UHNW Brand Experience Design, Zenit Case Study: Agency
Private Banking & UHNW Brand Experience Design, Zenit Case Study: Agency
Private Banking & UHNW Brand Experience Design, Zenit Case Study: Agency
Private Banking & UHNW Brand Experience Design, Zenit Case Study: Agency
Private Banking & UHNW Brand Experience Design, Zenit Case Study: Agency

Zenit Private Banking: Premium Brand Experience & VIP Lounge Design

CampbellRigg collaborated with Zenit Private Banking to elevate its wealth management brand through premium brand identity, bespoke interior design and strategic communications tailored for ultra-high-net-worth (UHNW) clients and their advisors. This project delivered a private banking environment where discretion, sophistication and long-term client engagement are central to the experience.

Zenit Bank Russia - Phygital innovative of Private Banking App for customer communication, a customer-first mindset to enhance bank transformation strategies and design, digital advertising, a phygital strategy and brand messaging

Strategic Challenge: Elevating the Private Banking Experience.
In private banking, high-value clients expect more than transactional service. They seek environments and communications that reflect privacy, personalization and prestige, where every interaction reinforces trust and long-term partnership. Zenit’s goal was to differentiate its VIP services by aligning spatial design and brand narrative with these expectations.

Zenit Private Banking business, Private Clients branding and credit card and packaging design, a customer-first mindset to enhance bank transformation strategy
Zenit believes in long-term thinking. Their Wealth Management team collaborates with successful entrepreneurs, families, and individuals to preserve and grow wealth across Russia. In a market often driven by short-term goals, Zenit sets itself apart by focusing on sustainable, long-term investment strategies.
Zenit Wealth Management’s approach is simple: they manage their clients’ wealth as if it were their own, offering transparent, fair, and sustainable investment services. They communicate openly with clients in a style that is frank, human, and built for the future.
The creation of Zenit's Wealth Management brand identity and communications suite reflects this long-term vision. As a leading financial retailer in Russia, Zenit excels in wealth management, private banking, and retail banking. Their brand case study offers insight into how they align their financial services with this philosophy.
Externally, the priority was to introduce the new brand and engage both employees and clients with Zenit Wealth Management’s vision and value.
Zenit Bank Russia, Financial Marketing Advertising, Sustainable Investing.

CampbellRigg worked closely with Zenit’s leadership to define a strategic vision rooted in long-term value and trust. Our methodology combined qualitative research with design strategy to create spaces and communications that resonate with UHNW clients.
• Brand Identity Refinement: We shaped a distinctive visual and narrative identity that reflects Zenit’s philosophy, “Money is only a tool”, creating a cohesive language across environments and touchpoints.
• VIP Lounge & Environment Design: Design concepts prioritised privacy, comfort and exclusive functionality. Conference rooms, private advisory spaces and lounges were crafted with luxurious materials, acoustic discretion and spatial flows that support high-value conversations.
• Integrated Communications Suite: We developed messaging frameworks for both physical and digital channels that conveyed Zenit’s long-term investment mindset, emphasizing clarity, trust and personal relevance to UHNW individuals.

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Zenit Bank Russia, Financial Marketing Advertising, How to Invest in Private Equity.

Zenit’s brand and environment are now more closely aligned with the expectations of UHNW clients. The redesigned spaces and refined communications help:
1. Communicate long-term investment philosophy with authenticity
2. Elevate client comfort and exclusivity through refined spatial experiences
3. Reinforce brand prestige across physical and digital touchpoints
4. Support deeper client-advisor engagement at every stage of the wealth journey

 

Zenit Bank Russia Wealth Management business media advertising Art and Collectable Assets

This integrated approach strengthens Zenit’s position not only as a financial partner, but as a trusted steward of long-term wealth.

Zenit Bank Russia Wealth Management business - Phygital innovative communication strategy, Investment Solutions.

Why Private Bank Experience Design Matters: The private banking landscape is increasingly competitive. UHNW individuals demand environments and brand experiences that mirror their expectations for service excellence, discretion and long-term value. Banks that invest in premium design and strategic branding gain a competitive edge by building deeper trust and long-term loyalty.

Zenit Bank Russia Wealth Management business - Phygital innovative communication strategy, How to invest in art and collectable assets.

Explore More Private Banking Transformation Projects.

CampbellRigg specialises in ultra-premium brand experiences, VIP lounge design, and strategic communications for private banks and wealth management firms worldwide.