Vtb24 Mini Bank Retail Branch Design & Branding
We build express bank brands designed to transform markets.
Innovative. Relevant. Trustworthy.
VTB24, Russia's retail convenience mini bank concept, serves as a new brand ambassador, enhancing both retail services and brand value.
The Rise of the Micro-Bank.
At CampbellRigg, we partner with leading financial institutions to create future-ready retail banking formats that extend market reach and strengthen brand relevance. For VTB24, one of Russia’s largest retail banks, we developed the VTB24 Mini Bank, a compact, accessible micro-branch concept designed to bring key financial services into high-footfall environments such as shopping malls and transit hubs.
The convenience mini branch
design concept offers itself as a new brand ambassador at VTB24.As a part of a strategic review, aimed at developing
small retail bank formats, the marketing team of VTB24
wanted to create a format with a multi-channel
service model, where bank marketing improve brand
value successfully and customers have quick
access to retail banking services.
Location - Moscow, Russia
Strategic Challenge: Bringing Banking Closer to Customers. VTB24 sought a new branch format to enhance its brand visibility, provide proximity services in high-traffic areas, and create more accessible customer interactions. Traditional banks often present visual and spatial barriers that inhibit engagement, particularly in convenience settings. The goal was to break through these limitations by designing a micro-branch that feels approachable, modern and service-focused.
By anticipating where people live, shop or commute, micro-branches offer a powerful extension of a bank’s retail footprint that meets evolving customer expectations for convenience and accessibility. This approach aligns with broader market trends where compact, frictionless formats deliver cost-efficient brand engagement and improved service reach
Why Micro-Branch Design Matters Today.
As digital banking grows and legacy branches shrink, banks must find new ways to stay physically relevant without sacrificing brand cohesion or customer experience. Micro-branch design, like the VTB24 Mini Bank, enables financial institutions to:
1. Expand presence into everyday customer environments
2. Create brand-driven, high-frequency touchpoints
3. Improve accessibility and engagement at lower operating cost
4. Support omnichannel journeys with streamlined physical spaces
This approach helps banks meet customers where they are, driving stronger brand associations and deeper customer relationships.
Key design elements included:
• Open, inviting spatial planning; reducing traditional barriers to create a more welcoming customer environment.
• Multi-channel service points; designed for quick, intuitive interactions across digital and in-branch touchpoints.
• Brand identity integration; aligning spatial design with VTB24’s brand values to reinforce trust, relevance and modernity.
Innovative Marketing and Branding with Strategic Impact: The VTB24 Mini Bank concept positions the micro-branch as a brand ambassador in proximity contexts, where customers are already present and receptive. This format increases convenience for users and strengthens VTB24’s presence in everyday life, beyond the traditional high-street branch.
Explore More Retail Banking & Branch Design Work.
CampbellRigg specialises in designing express bank formats, branded interiors and customer-centric retail banking environments that deliver measurable brand and business value.
