Migros Supermarkets Istanbul

from the Marketing Director

Migros Ticaret A.S.

Turgut Ozal Bulvari No 7

34758 Atasehir / Istanbul

Dear Sir or Madam I am writing to recommend CampbellRigg for business cooperation on creative design solutions in the retail industry. I had the pleasure of working directly with Campbell Rigg and CampbellRigg design agency during the new conceptual retail design project of Migros stores. I and Migros design team were the direct contacts, and during that time, we worked together effectively, so I fully understand their capabilities in creating strategic and creative design solutions in retail stores. CampbellRigg has great adaptability on a project with potential solutions in a short span of time. Their ability to know the excellence of retail design and experiences on clients based working approach make them properly understand desires and the objectives of the company. They can fully concentrate on a project with all aspects: strategy, brand identification, graphic communication, retail interiors and architecture, etc. Their flexibility and close contact also allow them to quickly interpret and response if the customer changes their mind about something or wants additions to the project.

CampbellRigg is able to work relevantly with the in-house design team of the company. After taking the project brief, objectives and priorities of the company, they rebuild the ideas with their retail design perspective. They even redirect the company approach on retail design by creating more economic value on your business.

With their retail design experiences and multifarious team with strategic planners, interior designers, architects, CampbellRigg will be the great partner work in collaboration with them for creative retail solutions.


Murat Akdag Head of Communication and Design Department Migros Ticaret A. S.

M.Video Electronics Moscow

from the President

The M.Video company, the leader of the consumer electronics retail market in Russia, started up the project with the final goal of creating a new store design concept for the format we operate in. As a result of the tendering process, CampbellRigg was chosen as the partner for this project.

In the process of fruitful and positive cooperation, we received from CampbellRigg unique solutions that were developed taking into account M.Video brand identity and views of our marketing team.

The new format proved its success in uplifting sales levels and attracting new customers to our stores.

Therefore I would like to give a positive recommendation for CampbellRigg as a reliable partner and successful design creator.

Yours sincerely,
Alexander Tynkovan
President & СЕО

Safeway Supermarkets London

from the Chief Executive Officer

To whom it may concern

CampbellRigg worked with us from the very first day to help us bring to life our visual concept of New Safeway for the four retail formats in which we operate.

I am very pleased with the very good job that Campbell and his team have done to help us create our new look, and have no hesitation in recommending CampbellRigg for their excellent work in a very challenging retail environment.

Carlos Criado-Perez Chief Executive Officer Safeway Stores PLC

Bacardi Global Retail, London.

From a senior brand manager

Campbell Rigg has done an efficient and effective job bringing our Mojito platform to life in airports. Yours sincerely, Andrew Notcutt Senior Brand Manager BACARDI Global Travel Retail

Detskiy Mir Stores Moscow

from the Chief Executive Officer

Detskiy Mir, the leader in childrenswear retail in Russia, commissioned Campbellrigg design agency the creation of the new innovative store concept. A new hypermarket in Mega Belaya Dacha shopping centre was created specifically as a “store for children”, where little shoppers are particularly important. They have a special entrance, children’s store directory and more than 20 entertainment areas, created by world-known brands. The agency paid attention to creating WOW effects in the entrance zone and instore, efficient lighting system and versatile visual merchandising. The store itself is unique as there is no competition in terms of the amount of children’s interactive facilities, flexible merchandising system and emotional positioning. The latest financial review shows the following results: the footfall has increased by 11.3% in the first quarter; CR has grown by 9.9%, the average receipt – by 8.4% and the profit by 32.6%. We recommend Campbellrigg as an agency with a unique creative approach, excellent attention to detail and responsibility. CEO Vladimir Chirakhov

Promsvyaz Bank Moscow

from the Vice-President,

Head of Retail Banking To whom it may concern. Open Joint-Stock Company Promsvyazbank (PSB) is one of Russia’s leading privately owned banks, successfully operating since 1995. PSB is a universal financial services provider engaged in commercial banking, retail banking, private banking, investment banking, and SME banking. PSB offer services to about 343,000 retail borrowers and depositors and over 98,000 corporate clients. In March of this year, we commissioned CampbellRigg to develop innovative design solutions for a new line of the Bank's sales offices giving consideration to the Bank's major identity elements, across four different branch formats. The complete interior solution was then approved by PSB and successfully adapted and implemented by CampbellRigg at an a number of Moscow branches. During our cooperation we found CampbellRigg to be responsive, efficient, and a highly creative team of designers, able to realise our objectives with new branch designs. I have been very pleased with the results and their professional level of service. I would, therefore, like to recommend them without reservation as a reliable retail design agency partner. We look forward to working with them on future projects. Yours sincerely, Elena Makhota Vice-President, Head of Retail Banking OAO Promsvyazbank

Play Phone Stores Warsaw

from the Investment Partner

To whom it may concern, I confirm that we have successfully cooperated with Campbell Rigg as part of shop remodelling and brand refreshing exercise for our investee company P4 Sp.Z.o.o. in Poland. P4 Sp.Z.o.o., trading under the brand name Play, is the fastest growing mobile operator in Europe. Play is now one of the best-known brands in Poland and has circa 1,000 retail points of sale servicing approximately 7 million mobile customers. On a demanding timetable, Campbell Rigg provided us with refreshing ideas by combining their international expertise with a local market analysis in the areas of brand book, customer communication, new interior design format for our 1000 shops, optimising the in-store journey, visual merchandising systems and POS materials. I can confidently recommend Campbell Rigg as a solid and reliable partner, and experts in their field. Yours faithfully Serdar Cetin Partner - Novator Partners LLP Supervisory Board Member - P4 Sp.Z.o.o. Bruce Mclnroy Partner - Novator Partners LLP Supervisory Board Member - P4 Sp.Z.o.o.