Migros Supermarket Store Design, Branding & Format Planning
We build effective supermarket strategies and environments.
Innovative. Creative. Experiences.
Turkey’s largest chain of supermarkets benefits from a multi-format retail interior store design, visual merchandising, brand strategy, graphics, and wayfinding signage.
CampbellRigg developed a strategic retail design and branding concept for Migros Turkey’s supermarket network that delivered measurable commercial results and a stronger shopper experience.
This project for one of Turkey’s largest supermarket chains integrated multi-format interior design, visual merchandising, brand communication and signage into an immersive retail environment that resonated with diverse customer needs while strengthening brand equity.
A supermarket food store and branding
concept for Migros Turkey - sales increase by 25%.
First store location - Ortaköy, Istanbul. Implemented at 80 locations in Istanbul."I am writing to recommend CampbellRigg for
business cooperation on creative design solutions in the retail industry."
Murat Akdag - Head of Marketing, Migros Ticaret A. S.
Client Challenge: Modernising Experience & Driving Sales
Migros Turkey sought to elevate its store formats to better reflect its value proposition, a dependable, high-quality shopping experience with broad product selection, convenience and competitive pricing. The brief was to create a design and branding solution that could support a cohesive identity across multiple store formats and drive commercial performance in a competitive market.
Strategic Design Approach: Multi-Format Integration
After conceptual research and collaborative workshops with Migros leadership, CampbellRigg recommended design solutions that aligned with defined creative criteria. These included interior and exterior signage, point-of-sale communications, lighting systems, merchandising solutions and parking wayfinding, each engineered to support intuitive shopper journeys and highlight key departments from fresh produce to health & beauty.
The design team developed a cohesive visual and spatial brand language that ensured consistency across multiple stores while allowing flexibility for local execution. This included spatial zoning, brand storytelling graphics, product display architecture and lighting strategies that improved navigation and dwell time.
Increasing dwell time, improved category engagement, and brand loyalty uplift.
The work program covered interior and exterior retail design concepts,
format planning, store footprint optimization, lighting, merchandising solutions,
and signage systems for both above- and below-ground parking.
Commercial Outcomes: Tangible Growth
The Migros retail design and branding concept delivered a 25% increase in like-for-like sales and was implemented across more than 80 locations in Istanbul. This uplift was driven by enhanced category engagement, clearer navigation cues and brand communications that strengthened customer trust and loyalty.
Why It Matters:
Effective supermarket design is not just aestheti, it aligns brand identity with customer behaviour to create meaningful experiences that drive conversion, loyalty and revenue. The Migros project demonstrates how strategic retail environments can transform everyday shopping into a competitive advantage by unifying brand, format and customer journey into a coherent and performance-driven retail ecosystem.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
Ready to Elevate Your Supermarket Performance?
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation
From flagship hypermarkets to urban supermarkets and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
