Zolla Fast Fashion Retail Store Design & Branding

To uncover future trends in fashion store retail design, we conduct an in-depth market analysis with a focus on current design practices. This critical research phase lays the foundation for advancing to the design stage of a new store concept. Our findings are showcased below through a visual comparison of store design, visual merchandising, and branding strategies.

Zolla is a fast fashion retail chain with over 450 directly owned stores in Russia:
Known for offering a range of stylish and trendy apparel, targeting primarily young adults and women with a keen interest in fashion-forward but affordable clothing. The brand has developed a distinct business model that aligns with the fast-fashion industry, focusing on trend responsiveness, affordability, and a robust omnichannel presence.

To help predict future fashion store design trends, we began by looking at Zolla’s existing store design and benchmarking international fashion store chains.

Our creative team benchmarked best-in-class fast fashion brands that create differentiation, drive brand loyalty and increase margins in their products.

Why Benchmarking Matters:
Benchmarking international fashion retail leaders helps emerging brands:
•  Clarify strategic priorities
•  Avoid costly design missteps
•  Harness global best practice
•  Accelerate market competitiveness

We identified how leading fashion retailers are redesigning store formats to respond to evolving consumer expectations. This includes rethinking store environments, brand identities, format strategies, footprint optimisation and merchandising systems to create more relevant, efficient and engaging experiences for today’s shoppers.

Discover trending fashion
H&M’s 591 Broadway in New York emphasises a clean, minimalist aesthetic with exposed brick, a neutral colour scheme and layout that enhance product visibility and creates an inviting stylish, urban vibe suited to its Soho location.

In 1974, Erling Persson merged the two stores to form Hennes & Mauritz.
Hennes & Mauritz quickly expanded its business, and by the mid 1980's the names were dropped to form a hand written H&M monogram logo. This is another example of why it's best to opt for simplicity when creating your brand image.

Converting a cinema into a fashion boutique
At Zara’s Corso Vittorio Emanuele store in Milan, the contemporary interior design highlights a sleek, minimalist look with sophisticated bespoke lighting that emphasises the merchandise to merge classic Milanese elegance.

The Zara brand logo has undergone several subtle yet impactful changes over the years, reflecting its growth and evolving brand identity. Initially, the logo featured a classic serif typeface with a traditional and elegant feel. The most notable update came in 2019, when Zara introduced a more condensed serif typeface with overlapping letters, giving the logo a bold and contemporary look. This change aimed to reflect the brand's dynamic approach to fashion and its commitment to staying at the forefront of modern retail design.

Banana Republic’s Mall of Millenia, Los Angeles, showcases a modern, sophisticated interior design with clean lines, warm neutral tones, feature lighting, sleek fixtures, and premium materials, creating a timeless, upscale shopping atmosphere.

The Banana Republic brand logo has evolved significantly to mirror the brand’s transformation from a quirky, safari-themed retailer to a sophisticated, modern fashion label. In its early years, the logo featured hand-drawn, whimsical imagery and typography that emphasized its original travel and adventure-inspired aesthetic.

As the brand shifted focus under Gap Inc. ownership, the logo transitioned to a clean, minimalist design, with sleek sans-serif and serif fonts emphasizing elegance and luxury. This evolution reflects Banana Republic's repositioning as a contemporary, high-quality fashion retailer while maintaining a timeless and approachable brand identity.

Pull & Bear Retail Store Interior Design, Gran Via, Madrid. The interior design combines industrial and urban aesthetics with modern elements, featuring raw materials like exposed brick and wood, complemented by vibrant lighting and interactive digital displays. The store layout is open and inviting, encouraging exploration and fostering a relaxed, social shopping experience.

The Pull & Bear logo has evolved over time to reflect the brand's youthful and casual identity. Initially, the logo featured a simple and bold serif typeface, emphasizing a classic yet approachable feel. As the brand grew and aligned more closely with contemporary, street-style fashion, the logo transitioned to a cleaner, sans-serif font, embodying a more modern and minimalist aesthetic.

The Problem:
Fashion retailers face rising shopper expectations for seamless, personalized journeys, but most stores still operate in silos. Disconnected digital tools, outdated layouts, and inconsistent branding limit engagement and conversion. Customers want fluid transitions between online and offline, but instead experience friction, impersonal service, and a lack of tech-enabled convenience. Without rebranding that integrates digital touchpoints and human emotion, retailers risk losing relevance and loyalty in an increasingly omnichannel world.

The Answer:
Fashion brands are transforming their stores into phygital environments, spaces where technology enhances storytelling, efficiency, and emotion. Smart fitting rooms, interactive kiosks, and mobile-assisted browsing create frictionless, personalized journeys that connect seamlessly to e-commerce. By merging rebranding strategy, digital innovation, and spatial design, CampbellRigg helps brands turn physical stores into connected brand hubs, boosting dwell time, loyalty, and conversion.

Shopper Experience Focus:
Today’s most visionary rebranding store concepts do more than showcase fashion, they embody the brand. Forward-thinking labels are collaborating with design agencies to transform physical retail into immersive brand worlds that communicate identity, values, and creative vision.

This evolution moves far beyond visual merchandising and décor. From interactive storytelling zones and curated soundscapes to digital installations and shareable moments, these modular environments are crafted to evoke emotion, spark curiosity, and deepen customer engagement.

Experience and Focus:
At CampbellRigg, we design the next generation of fashion retail, where rebranding, storytelling, digital innovation, and human experience merge seamlessly. Our agency helps global fashion clients reimagine flagship and high-street stores through strategic rebranding, immersive environments, and smart technology integration.

From concept to rollout, we unify physical and digital brand expression, crafting modular design systems and omnichannel experiences that enhance engagement and scalability. Whether it’s introducing mobile-assisted fitting rooms, self-service kiosks, or connected click-and-collect areas, our solutions are built to streamline journeys while preserving authenticity and emotional resonance.

We’ve partnered with leading retailers to transform stores into digitally enhanced brand destinations. Each project strengthens identity, drives footfall, and creates a measurable uplift in conversion and customer satisfaction. CampbellRigg bridges creativity and commerce, helping fashion retailers scale smarter, engage deeper, and shape the future of phygital retail.

Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief 
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift

Tom Tailor collaborated with CampbellRigg to redefine its brand identity, translating strategy into powerful in-store experiences. As shown in the images above and below, the new rebrand concept unites design consistency with commercial performance, targeting a 20%+ sales uplift through shopper-focused layouts and optimized merchandising.

Thanks to CampbellRigg’s rebranding services, our footprint saw a 25% increase in average basket size and improved shopping flow. Their team blends creativity with operational savvy, truly next generation retail partners.

Flexible, scalable media concepts engineered for rapid rollouts, seasonal refreshes, and brand consistency across locations.

Drive 30% ROI improvement using Campbell Rigg’s holistic design, category strategy, and efficiency–focused store layouts. Partner with us and unlock 15% to 30% sales uplifts by using shopper-centric layouts and optimized fashion retail design strategies.

Key Insights & Strategic Outcomes
From our benchmarking review, we identified key themes that define successful fast fashion retail environments:

1. Dynamic Brand Expression
Top retailers use visual systems that unify digital and physical identity, ensuring consistent impact from exterior facades to interior navigation.

2. Customer Journey‑Driven Layouts
Store planning is designed around shopper behaviour, guiding attention to core collections while supporting discovery and impulse engagement.

3. Integrated Retail Technology
Digital touchpoints — from interactive mirrors to mobile checkout — enhance convenience and enhance the brand experience.

4. Flexible Retail Formats
Modular displays and adaptable interiors help retailers respond quickly to trend cycles and seasonal merchandising needs.

5. Omnichannel Sync
Best‑in‑class brands create seamless transitions between online and in‑store experiences, including click‑and‑collect, mobile wayfinding and interactive inventory tools.

Schedule your consultation today and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship fashion store, an urban network or mall store, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.