Zenit Bank Branch Design Planning & Branding

CampbellRigg partnered with Zenit Bank to transform its traditional retail banking branch into a cohesive brand environment and modern customer experience platform. This project combined strategic brand identity development, interior space planning and visual communications to create a branch setting that fosters trust, relevance and long-term engagement.

The Challenge: Updating a Traditional Branch Model
Zenit Bank sought to reassess its traditional branch strategy and environment at its flagship Komendantskiy Prospekt location in St. Petersburg, Russia. The brief called for a refreshed interior design, a unified brand identity and better communications to engage customers and strengthen perceptions of reliability, particularly given the support of its Tatneft shareholding.

As part of this transformative journey, elements of the brand platform were refreshed in alignment with the management brief to create a cohesive brand experience. Zenit wanted to engage customers with a new identity to confirm the reliability through the presence of the Tatneft shareholding. To develop a branch environment design to encourage customers to discuss all their financial needs and to build a sense of trust.

A design solution rooted in brand clarity and customer experience:

• Modernised Interior Design
A refreshed interior aesthetic that balances traditional professionalism with contemporary openness. Materials and spatial flows were selected to encourage interaction, comfort and customer confidence.
• Unified Brand Identity Implementation
We refined Zenit Bank’s visual identity and messaging so it was consistently expressed in all branch touchpoints, from signage and wayfinding to digital screens and printed materials. This cohesiveness helps reinforce trust with customers entering the space.
• Optimised Customer Experience Zones
Open collaboration areas, welcoming service desks and intuitive circulation paths help customers easily access information, services and staff support. This shift in spatial organisation supports deeper financial conversations and reduces friction in the customer journey.

The redesigned traditional branch strengthens Zenit Bank’s presence by:
1. Elevating brand expression through interior and communications consistency
2. Creating a more approachable, trust-building environment for customers
3. Supporting broader bank goals to engage everyday and business banking clients
4. Setting a new benchmark for modernised traditional branch design in Zenit’s network

In an era of digital banking growth, physical branches remain key brand touchpoints where customers form lasting perceptions. Thoughtful branch design, supported by unified branding and communications, helps banks deepen trust, streamline service delivery and maintain relevance across customer segments. The Zenit Traditional Bank project demonstrates how strategic design and enriched visual identity can elevate a traditional branch into a meaningful brand experience.

Explore More Retail Banking & Brand Transformation Projects.

CampbellRigg works with banks globally to design brand-driven, customer-centric branch environments that strengthen customer experience and commercial performance.