Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia

The VTB24 marketing executive
wanted the design and branding
of their ‘Privilege Card’ to symbolise
higher financial status and special
banking services.

The sub-brand seeks to strengthen 
VTB24's position in the VIP segment 
and the SME sector, where the Bank offers
a private banking programme called “Privilege”
for high-net-worth customers in Russia.
Multiple locations - Moscow, Russia.

Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia Brand identity innovation marketing strategy financial services, banks,  retail design branding, innovative concepts and ideas VTB 24 Russia