Rebranding retail, Tesco, store branding, grocery food retailers, strategy, marketing innovation rebrand,  inspiring corporate identity guidelines and manuals Rebranding retail, Tesco, store branding, grocery food retailers, strategy, marketing innovation rebrand,  inspiring corporate identity guidelines and manuals

Tesco’s brand identity refresh,
own label packaging and brand
equity marketing communications.

The Tesco marketing executive
wanted the logo to be contemporary, 
to have the effect of softening, humanising
and warming up the brand and to demonstrate
how it could be carried across all
communications above-the-line
and below-the-line.

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