Port city shopping mall RU

Branding

Read about best shopping mall branding retail strategies and brand identity architecture in the Ukraine.

Port City shopping mall brand identity entrance signage Lutsk, Ukraine
Branding the exterior of the shopping mall. 
Port City shopping mall brand identity Lutsk, Ukraine
 

"We have a fantastic brand identity for all our shopping malls in the Ukraine. I love it."

"The more the brand is understood, the more it will be loved. We were creating something we hope reflects the spirit of our times."
Beata Matisek - Director of Development, Continuum.

 
Port City shopping mall brand identity entrance design and signage Lutsk, Ukraine
Learn more about the project

Creating a shopping mall brand identity

We were asked by Continuum Holdings, a Ukrainian real estate company to develop a master brand identity for the retail and leisure destination.

The chosen design is a spectacular brand image for Ukraine. The identity pushes the boundaries of destination retail branding. The vision is influenced by the majesty of nature, water and light.

Port City shopping mall branding signage Lutsk, Ukraine
Branding the exterior of the shopping mall.  
Port City shopping mall branding entrance signage Ukraine
Port City shopping mall brand identity guidelines Ukraine
Creating the brand manual platform.
Port City shopping mall brand identity stationary Ukraine