Currys PC World retail brand agency strategy and corporate identity design consultants

Brand identity agency designs the best retail stores and brands in the electrical and technology sectors.

The Currys brand identity had been reviewed around 18 months prior to our appointment and rolled out across new store fascias, advertising, online and POS. There were a number of factors that led Currys management to review their brand Identity again. The Currys logo was not well liked within the business because:- It lacked standout on store fascia. The colours didn’t remain true through different printing processes. The slogan-row red was difficult to see as it is tonally close to the slogan-row blue – the logo ‘flares’. The colours are not associated with technology. It doesn’t really convey any personality. The new 2 in 1 stores the Currys and PC World logos do not sit well together.

Design Consultants Brand Strategy Agency Currys PC World
Currys PC World Black retail brand identity design agency

Brand consulting design and marketing services - merging the brand identities of two electrical technology store retail brands.
After winning a competitive paid pitch to develop new logos for Currys, PC World 2-in-1 stores format, the latter objective sought to bring both brand names into one logo design. Both names needed impact but with equal emphasis.

Currys PC World retail corporate identity retail design consultants

Retail design consultants Currys PC World
Currys PC World design agency

The brand idenity before

The new brand identity and the store design needed to widen consumer appeal but also differentiate the combined offering from the competition. The identity needed to be simple, carry across all communications through the line and work for all consumer touch points. The roll-out plan was such that the store portfolio would comprise mainly of 2in1 stores.

Currys PC World Retail Design Consultants Brand Strategy Agency

What the client wanted from our marketing consultancy services.
A new brand identity that widens the appeal to target audiences without losing our value credentials.
To create a modern identity which plays to strengths as a multi-channel technology retailer.
An identity that differentiates us from our competition and stands out in all store locations.
A simple brand identity that is carried across all communications through the line and is aligned with our brand values and our core purpose.
An identity that can work with the existing (or an updated) PC World logo in a 2 in 1 environment.

Currys PC World Design Consultants Retail Brand Strategy Agency

Currys PC World Design Consultants Retail Brand Strategy Agency
Currys PC World Design Consultants Retail Brand Strategy Agency

The brand idenity before

PC World brand identity design consultants

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