Award-winning retail design,
format planning and branding for
Safeway. Best hypermarket
The store concept aims to
embrace Safeway’s passion for
a “best at fresh” food strategy,
to emphasise a quality consumer
offering and create an exciting
environment for both
customers and staff.
Store location - Milton Keynes, Buckinghamshire, England.
Rethinking the hypermarket
Safeway management introduced
new non-food ranges, refreshed food offers
and an enhanced the customer experience.
The aim to support its passion for fresh food,
availability of product and