The development of the Megastore format represented a commitment by Safeway PLC to new non-food categories linked to the fresh departments of a grocery supermarket. The outcome was a new format that embraced new zoning, and new merchandising solutions for non-food categories whilst sitting sympathetically alongside a grocery offer.
Rethinking the hypermarket brand experience.
The retailer wanted to introduce non-food ranges, refresh current food offers and enhance the customer experience, whilst supporting its passion for fresh food, availability of product and price.
The merchandise zoning was designed to be flexible enough to allow different product categories to feature in different size stores. These distinctive solutions enabled Safeway to compete effectively against other major multiple retailers and with high street specialists.
The store design aims to embrace Safeway’s passion for a “best at fresh” food strategy, to emphasise a quality consumer offering and create an exciting environment for both customers and staff. The project involved refitting existing stores and creating store designs for new outlets across the property portfolio.
we create different worlds within the store
We offer food retailers format brand strategies to support management teams aim to bring fresh, tasty and healthy products, within reach of today’s consumers
An entirely new non-food offer was created by merging a department store ambience with the range and value proposition of a Megastore.