FMCG environments, in-store graphic design and POS is a part of retail communication that occurs once the customer is within the store and plays an important role in influencing the customer decision-making process. The objective of this communication is to inform, encourage, create excitement and build the store image.
Our graphic designers help retailers increase the attraction of the in-store brand communications to customers through the use of brand differentiated lifestyle imagery, digitally seasonal promotion campaigns and exclusive POS concepts.
We can increase the attraction of the in-store brand communications to customers through the use of differentiated lifestyle strategies and POS concepts while offering a compelling value proposition in more basic range promotions.
We identify the brand values and then develop a communication strategy and a visual language that works for the management team in markets as diverse as banking, fashion, finance, shopping malls, petrol forecourts, oil technologies, food, supermarket, hypermarket retail, Tesco, Florence and Fred and Currys PC World.
Delivering what shoppers want through graphic communications and POS material is vital to successful sales activity. We test ideas in advance before implementation. The aim of the communications suite is to increases sales activity and share of wallet for our clients.
Benchmarking in-store communications.
We continually benchmark the best in class operations across the globe and on a recent business trip to Thailand our brand team photographed the latest graphic design trends in the Food Court at the EmQuatier Mall, Bangkok (Please see the above images, below is our work for Florence and Fred at Tesco).
Producing a holistic communication and promotion suite requires talent.
We recently teamed up with the advertising agency M&C Saatchi to develop all the templates and communication for television, press, online portals and at the point of purchase for the stores:- information panels, visual identity and icons for home delivery. From the outset we developed a communication hierarchy that speaks to the customer, our holistic approach provided a distinctive solution for Currys PC World (Please see the Currys PCWorld case study).
Branding and way-finding signage present a particular set of challenges for developers and tenants of large multi-use buildings. The sheer scale of the brand application, signage and digital media requirement and content extends from the development of the brand identity to the approaches, car parks and public transport links, and finally navigation throughout the 100,000 square meter complex. This requires creativity and design to put momentum behind the brand as well as meticulous attention to detail during the project management and implementation phases of the navigation system.
The scale and complexity of large multi-use buildings with branding and way-finding signage require meticulous project management, with online tools facilitating the exchange of drawings, location maps and schedules between all organisations involved in the execution of the installation.
How do our clients benefit from our services?
Our design team can produce the cost planning feasibility study, the interior design concept, brand identity, car park planning and way-finding navigation.
We offer a one-stop multidisciplinary service.
Marketing and brand design services made simple at the
CampbellRigg Design Agency in London