Airport travel retail operators and airport travellers are applying new criteria in their assessment of brands that extend beyond premium and luxury brands. They are increasingly looking for brands who can demonstrate a well-designed brand environment, clarity within the goods and services offering, financial robustness, strong offer flexibility and high-quality operational performance.
We at the CampbellRigg Agency believe that investment and innovation need to focus on providing the best possible customer experience and this is where our specialist skills come into play.
We continually benchmark the best in class operations across the globe and on a recent business trip to Qatar our brand team photographed the latest luxury fashion brands and food and beverages outlets at the Hamad International Airport (Please see the images of Qatar Airport below).
With airport retailing, we aim to animate as many brands and as many experiences as possible by making shopping a fun adventure. At the heart of this concept is an insistence on architectural excellence, sensational lighting design and amazing visual merchandising displays. It’s about the experience, about injecting creativity and design to put a whole new momentum behind the consumer offering.
Our store design solutions feature innovative fixturing, shop within shop experience and innovations such as trend product merchandising displays. Our brand teams work closely with the airport retailer to establish a process to showcase the latest products and assets in the retail format.
As airport interior designers, the areas of focus for retail include the store, head turning visual merchandising, eye-catching store windows, exceptional merchandising, lighting, the location and ergonomics of cash desks, the way in which music is used and the brand signage (Please see the innovative Bombay Sapphire merchandising display and Bacardi store at Heathrow Terminal 5 below).
Ultimately, the in-store retail experience in today’s retail world is about far more than just the products. This concept is an insistence on architectural and interior design excellence, injecting creativity and design to put new momentum behind the retail proposition.
By developing a compelling format design, we help clients increase sales of new and refurbished stores with sales per square meter significantly ahead of the average.
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