A new Bombay Sapphire East marketing
and communications campaign
for airport installations across
the globe has arrived.
Bombay Sapphire East is vapour
infused with Thai lemongrass and
Vietnamese black peppercorns
to produce a premium gin.
Bacardi brand managers
regularly met with our innovation
team to provide a heads up for the
upcoming activation and to review
the consistency of the Bombay
Sapphire East story.
The visual theme ‘EXPLORE EAST’ is
manifest in ‘A NEW JOURNEY’.
“We went as far EAST as to design,
each airport installation, purchase and
deliver the Tuk-Tuk in-store.”
Location - Heathrow Terminal 5, London.