A multi-channel consumer-
centric lifestyle study for a bank branch
transformation programme. Seeking a sustainable
retail platform for the future.
An audit across different brick-and-mortar
formats of Barclays retail branch network.
They reassess their branch footprints and how
they will run their branches moving forward
with digitization and innovation.
Banks Face Big Risks Shrinking Branch
Networks as Pandemic Recedes.
As this process of retail rethinking continues,
against a backdrop of tougher times for
consumers, businesses and financial
institutions, there is one encouraging point
for financial marketers.
"Top-line growth is strongly tied to
We analyse cluster group segments,
customer journey times for shopping missions,
the brand, the selling environment moving to
an appointment-only model, impact of interior
design, lighting, cashiers, waiting and
self-service areas, cross-selling opportunities,
digital signage and marketing.