CampbellRigg Agency photo of the Abbey Head Office London

Abbey mini bank design in Safeway by CampbellRigg

Retail bank branch design, financial services branding, and format planning
We first worked with the development executive of the Abbey National in the 1990’s before the group was purchased by Santander. At that time our work streams covered six retail branch formats, including various customer segments and financial transaction types. Each branch format fulfilled a different function for the bank: from a small volume convenience offering, high street large volume servicing to a traditional City financial retailer.

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Finding the right size branch to boost sales performance of a retail bank - Abbey National
Safeway Stores briefed our creative team to design their Megastore supermarkets in Milton Keynes which included an in-store bank, “Abbey National at Safeway”.

Our retail branch design work stream encompassed brand, sub-brand, tactical, format segmentation, environment and customer journey (see visuals). Each visual illustrates the creative intent of design proposals prior to a construction. We thank First Partnership for their contribution to the Safeway Megastore installation for which First Partnership supplied the branding and design services.

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Bank branch design by CampbellRigg

The strategy for in-store bank retailing is a very simple one.
It revolves around convenience and in the implicit understanding that access no longer means convenience but rather time-earning. This leads the more astute to conclude that time-earning is about search, possession and transaction time. The store design of a convenience bank channel needs to deliver on its raison d‘etre.

Some bankers view in-store banking as a “deposit gatherer” and that’s all that they worry about. Most banks don’t think branches in supermarkets are sexy enough because you can’t sell commercial loans, trust and investment management. The beauty of in-store banking is that it brings banking to the consumer. The question: ‘Am I going to two places to bank and shop or just one?’ Inevitably a customer will choose the time-earning solution. The winners in the in-store banking business focus on a core set of behaviours that lead to the ongoing acquisition of new customers and cross-selling to those customers.

Bank branch design Abbey mini bank by CampbellRiggBank branch design visual at Abbey by CampbellRigg Planning the customer journey at Abbey

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