Vtb24 privilege RU

Branding

A brand identity and marketing strategy for VTB Privilege consumers.

VTB 24 Privilege Russia brand identity
Creating the sub-brand idetity for VTB24 Privilege card. 
VTB 24 Privilege Russia brand identity
 

The VTB24 marketing executive wanted the design and branding of their "Privilege Card" to symbolise higher financial status and special banking services.

The sub-brand seeks to strengthen VTB24's position in the VIP segment and the SME sector, where the Bank offers a private banking programme called Privilege for high-net-worth customers in Russia.
Multiple locations - Moscow, Russia.

 
VTB 24 Privilege Russia brand identity mood board
VTB 24 Privilege Russia brand identity marketing material
Creating marketing and promotion material. 
VTB 24 Privilege Russia brand identity marketing material
 
VTB 24 Privilege Russia brand identity marketing material
 
VTB 24 Privilege Russia previous brand identity marketing material
 
VTB 24 Privilege Russia brand identity marketing material
Creating alternative brand concepts. 
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