Putting the customer at the heart
of Tesco supermarket retail interior design
and brand communications.
Tesco core values:
No one tries harder for customers.
We treat people how they want to be treated.
We believe every little help can make
a big difference.
Our planning principles created,
a warm and welcoming first impression
and an intuitively easy to shop
Destination ‘hero’ areas in dead
corners of the store were replaced by the Bakery,
the Wine Shop and the Snack-shop.