An award-winning customer-
centric grocery industry design for Safeway.
Best convenience store concept.
By increasing the footage of
fresh food departments, Safeway increased sales
by 20% to 30% week on week. Store location - St. Katherines Dock, London.
The store concept comprised
four zones: “Fresh to Go”,
Everyday Essentials and
The “Fresh to Go” sub-brand
occupies 25% of the store,
offering fresh perishables, hot
wok, pasta, hot rotisserie, fresh
pizza, a sandwich bar
and the bakery.