Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway

An award-winning customer-
centric grocery industry design for Safeway.
Best convenience store concept.

By increasing the footage of
fresh food departments, Safeway increased sales
by 20% to 30% week on week. Store location - St. Katherines Dock, London.

Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway

The store concept comprised
four zones: “Fresh to Go”,
Personal Indulgence,
Everyday Essentials and
Browser.

The “Fresh to Go” sub-brand
occupies 25% of the store,
offering fresh perishables, hot
wok, pasta, hot rotisserie, fresh
pizza, a sandwich bar
and the bakery.

Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway 8.jpg 9.jpg 10.jpg Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway Retail branding, corporate identity, brand, retail, compact hypermarket design planning, marketing POP in-store, grocery convenience food supermarkets - Safeway