Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design

Consumers continually ask:
“What’s in it for me?”
The answer:
“Expect more and pay less.”

The solution to ASDA’s marketing
strategy of "Always low prices" was found in
a partial quote from Shakespeare.
“More for you”

Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design

“More for you at ASDA Price!”
A new marketing strategy
was born.

We focused on the benefit of
shopping at ASDA.

Values associated with stewardship
of the land, the seasons of
agricultural production,
community and low prices.

Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket designRetail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design Retail branding, corporate identity, brand food retail, supermarket design, marketing communications in-store, retail fixture design, hypermarket design