Consumers continually ask:
“What’s in it for me?”
The answer:
“Expect more and pay less.”

The solution to ASDA’s marketing
strategy of "Always low prices" was found in
a partial quote from Shakespeare.
“More for you”

“More for you at ASDA Price!”
A new marketing strategy
was born.

We focused on the benefit of
shopping at ASDA.

Values associated with stewardship
of the land, the seasons of
agricultural production,
community and low prices.