Continuum, a retail investment business established in Lutsk Ukraine, set its goal on becoming the No.1 choice for the Ukrainian customer in the Shopping Mall sector. The challenge to create a successful shopping mall brand required a design consultant with experience in shopping mall design, retail strategy and branding. Port City Mall is another spectacular architectural landmark planned for the City of Zaporozhye in the south of the Ukraine.
The centre combines retail and leisure to offer a day out destination. Visit the Showcase 12-screen multiplex cinema a licensed bar, café, ice cream outlet and candy bar. Get your skates on and come down to our beautiful ice rink. In a picturesque setting, it’s bigger and better than ever before and promises fresh air, fun and exercise for the whole family. With restaurants, bars and cafes throughout our four Malls, you really are spoilt for choice at Port City. So whether it's a quick cappuccino to recharge your batteries or a candlelit dinner for two, you can find the ideal venue here.
Above: master planning of the site
Shopping centre master planning, interior, exterior design and brand identity.
Continuum required a national brand that could compete effectively against other shopping mall operators. Our design solution for the mall interior design would push the boundaries of destination retail design.