Van den Bergh Foods is a large UK subsidiary of Unilever Plc manufacturing a wide range of retail branded products including Hellman’s, Flora, Marmite, Olivio, PG Tips and Pot Noodle. As part of a strategic review, VdBF decided to explore various “out-of-home” project possibilities to take advantage of the trend to out-of-home food consumption. The Ch’a Teahouse concept represents the first step in this journey.
What we did for Unilever - Retail interior design, brand and marketing.
The Ch’a teahouse concept aims to create a consumer revolution in tea by encouraging reappraisal and rejuvenation in a relatively stagnant category. Our work with Unilever seeks to support management in their attempt to develop today’s brand leader into tomorrow’s success story.
Innovative restaurant, cafes and bars schemes incorporate value-added elements.
Our work took account of the business proposition to create a 40 cover teahouse providing food and drink. We created the brand environment, provided interior design services, designed bespoke furniture, negotiated planning application and consents, issued tender documents and undertook cost analysis. The brand identity, POS communications and teacup and saucer lights were supplied by Design House.