Brand identity içerenköy shopping mall international design agency

A major refurbishment for içerenköy Shopping Centre, in Istanbul, is designed and planned – read about innovative architecture, retail interior design, planning and branding.

Today’s top performing shopping malls are a mix of ground-up/below, mixed-use buildings, recasting the traditional high-streets with unique appeal, the challenge for existing malls owned by retail investment vehicles or developers is their ability to anticipate changing consumer trends and adapt their mall designs to match consumer needs. Some of the most innovative retail developments have integrated public transit systems, multi-purpose indoor and outdoor spaces sought-after mix of international brands and national brands.

Refurbishment shopping mall retail design consultant

Above: a visual of the proposed shopping mall interior

The objective of the interior design is to attract and keep more people in a shopping mall for longer periods of time.
In response to the brief for the refurbishment of the içerenköy mall, we designed a scheme that integrates new entrance and facade treatments, a geodesic roof light system, improved customer circulation by replacing travelators with escalators and lifts and created a new brand identity and navigation systems for the centre.

Refurbishment içerenköy shopping mall retail brand consultancy

Above: a visual of the proposed roof light

Refurbishment içerenköy shopping mall retail brand consultancy

Above: the existing roof light

The question for mall developers, designers, retailers, therefore becomes how a physical mall or retail space can be used to generate additional sales. Retailers understand that the look and atmosphere of their stores can influence sales. The mall of the future will have to take this concept even further.

Roof light concept design içerenköy shopping mall consultant

Refurbishment içerenköy shopping mall retail brand consultancy

Above: a visual of the proposed shopping mall interior design

Refurbishment içerenköy shopping mall retail brand agency

Above: the existing shopping mall interior

Refurbishment içerenköy shopping centre retail design consultancy

Above: a visual of the proposed shopping mall interior design

Innovative mall refurbishment schemes incorporate value-added elements - a new tenant mix, brand identity and food court concept.
Aerium is an experienced pan-European real estate investment vehicle dedicated to providing investors with sound investment insight and strategic vision. Established in 1988, the portfolio has grown to 6.1 billion Euro in real estate.

As an owner, manager and (re)developer of high-quality shopping centres in Turkey. The içerenköy investment is one of Aerium’s largest shopping malls housing 125 national and international brands. Constructed in 1996, this American style Mall is located on the Anatolian side of Istanbul and comprises 194,714 square meters of leased area including anchor tenants Carrefour SA, Bauhaus and Boyner.

içerenköy shopping mall, retail interior design agency

Refurbishment içerenköy shopping mall retail brand consultancy
Refurbishment içerenköy shopping mall retail brand consultancy

Above: the existing shopping mall interior


Refurbishment içerenköy shopping mall retail brand consultancy
içerenköy shopping mall, retail interior design agency

Refurbishment içerenköy shopping mall retail brand consultancy

Below: recommendations for the exterior cladding of the building

içerenköy shopping centre, retail exterior design brand consultant
içerenköy shopping mall, retail brand identity agency

Replanning the customer journey

Re-planning içerenköy shopping mall design consultant

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