A shopping centre refurbishment for Forum Steglitz Mall, in Berlin - read about innovative architecture, interior designs and planning proposals.
Berlin's top performing shopping malls are a mix of mixed-use retail, leisure and office buildings, the traditional high-streets with unique appeal. The challenge for existing malls owned by investment vehicles is their ability to anticipate inflexion curve of changing consumer trends and adapt their mall designs to match consumer needs.
The shift in the consumer profile toward understanding millennials has forced retailers to realise the importance of strong digital brand platforms.
The question for mall operators, developers and designers, retailers, therefore becomes how a physical mall or retail space can be used to generate additional sales.
Hammerson creates destinations that excite shoppers, attract and support retailers, reward investors and serve communities; destinations where more happens.
As an owner, manager and developer of retail destinations in Europe. Their portfolio includes investments in 21 prime shopping centres in the UK and France, 19 convenient retail parks in the UK and 15 premium outlets across Europe.
Forum Steglitz shopping centre in Berlin is a Hammerson retail investment. In 1970 it was the first shopping centre in Germany, which was developed by the "shop-in-shop system. In the south of Berlin, it quickly became the most popular attraction. The special feature was the two "treadmills" in the main hall, which led to the first floor. In the early years, there was also the top floor of bowling and a judo martial arts studio.
we work in partnership to breathe life into retail development programmes
Innovative retail design to mall refurbishment.
Working closely with the management team, put together by the Managing Director of Hammerson GmbH for the project, CampbellRigg developed proposals for the refurbishment of the Forum Steglitz shopping mall. The proposals were developed by using input from Hammerson stakeholders.
In response to the brief, we delivered conceptual design work including planning the retail mix and circulation for the refurbishment of the mall. The scheme integrates a new facade treatment and navigation systems into the fabric of the centre.
The solution to the design concept.
Our solution linked the theatre of retailtainment to the high street elevation, the dual location of escalators for good circulation over six floors and lifestyle-driven offerings with a lower plaza that facilitates around-the-clock use. Two elliptical glazed roof lights puncture the ceiling space, illuminated the mall with natural light. The curved entrance to the centre makes a strong sculptural statement, defining the exterior and interior space of Forum Steglitz as an important architectural statement.
Location:- Steglitz, Berlin, Germany
Demographics:- local population of 938,000 persons in the 30-Minute radius
Population density:- 2,824 inhabitants per km²
Retail and Leisure facilities:- Total area of the shopping centre is 80,246 sqm
Car parking:- 500 spaces on six levels
Centre facilities include - Offices, leisure and retail (Supermarket, Toy, Electrical and Niche retailers)
Leisure facilities include - Fitness centre, Restaurants and Bars.
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