Forum Istanbul Shopping Mall brand identity retail design agency

A shopping mall refurbishment, brand identity, food court design and signage systems.

Multi is a leading owner, manager and (re)developer of high-quality shopping centres across Europe and Turkey. As a well-capitalised, growth-oriented, pan-European retail platform Multi is focussed on creating, managing and improving sustainable rental income.

Multi currently owns or manages over 130 shopping centres, which welcome more than 400 million visitors per year.

Above: the proposed lighting and branding to an entrance

The Forum Istanbul shopping centre in Turkey is one of Multi’s largest shopping malls. The mall employs 5,000 people and houses 280 national and international brands. It draws 20 million visitors annually. Built on an area of 495,000 square meters in the Bayrampasa district, Forum Istanbul comprises 175,000 square meters of leased area.

Forum Istanbul Shopping Mall foodcourt retail design agency

Above: the proposed food court

Above: the existing food court

Innovative mall design incorporates value-added elements that attempt to address the convenience of online brands.
Working closely with the management team put together by the CEO of Multi for the project, our design team developed retail interior and exterior design proposals for the 10M Euro refurbishment of Forum Istanbul shopping mall. The proposals were developed by using input from Multi stakeholders, and latest customer feedback concerning the shopping centre design, food court concepts and branding.

Shopping Mall foodcourt retail brand design agency

Shopping Centre, Food Court design
Forum Istanbul Shopping Mall foodcourt retail design agency

Above: the proposed food court

Above: the existing food court

Shopping Mall Food Court refurbishment planning

The management team was determined to push the architectural and interior boundaries of the project to establish a new benchmark in shopping mall retail design in Istanbul. In response to the brief, we delivered conceptual design work supported by detailed cost planning for new entrance treatments, a new food court seating 2,400 guests, two external courtyards, terraces, navigation systems and branding for the centre.

Forum Istanbul Shopping Mall signage system brand agency
Forum Istanbul Shopping Centre way finding signage brand agency

New navigation system

Forum Istanbul Shopping Centre way finding signage brand consultant

New stairwell navigation

Multi shopping Malls in Turkey. car park signage brand consultant

New entrance/exit to car park and digital signage

to work with us
click here