Centra convenience store lifestyle photography for Musgrave, Ireland’s largest food retailer Centra city centre convenience store design concept in Ireland

Convenience store design and retail format planning
On-the-go convenience food sub-brand trends.

Consumers expect much more from their retailers, such as on-the-go consumption, health benefits, customization and premium convenience products. Convenience stores can be designed with zones comprising: “Fresh to Go”, Personal Indulgence and Everyday Essentials.

The things we do to push convenience store sales.
We prepare branding and visual merchandising strategies for the format. For example, we designed the “Good to Go” sub-brand at Ireland’s leading food retailer Centra. The concept occupied 25% of the store offering fresh perishables, hot rotisserie, fresh pizza, sandwich, patisserie and bakery. Home Meal Replacement or food-on-the-go both with quality and freshly prepared food in-store.

Safeway convenience store fresh to go pizza counter

We help food retailers increase their share of the shopping basket:
By increasing the fresh footage in stores and having all the fresh food departments, we help increase sales by up to 20% week on week. With one client the basket size moved from £6.00 times 28,000 customers to £9.00 times 35,000 customers a week.
We aim to increases sales and share of wallet for the retailer, via customer-centric cross merchandising strategies.

Safeway convenience store fresh produce department merchandising design

We design and deliver the brand environment, the brand identity, brand toolkit, sub-brands and POS communication.
(Please see the Centra and Safeway Convenience case studies).

Marketing and brand design services made simple at the
CampbellRigg Agency in London

Safeway convenience store chilled foods department merchandising design

Safeway convenience store fish counter design

Centra convenience store point of sale communications

Centra convenience store chilled foods department design

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