Centra convenience stores Dublin, Ireland designed by CampbellRigg Centra convenience stores sub-branding Dublin, Ireland designed by CampbellRigg

Brand identity creation and design.
Brand development and name creation.

Having a strong brand is essential in a competitive market. Brand strategy development begins with the creation of a name with customer-centric strategies: Whether if it’s a new brand or an existing brand that needs renaming, choosing the design agency correctly is crucial for success. The great design follows a great brand name, and creating a visual identity and branding guidelines help deepen the relationship between customer and the business. Choosing the wrong name or corporate identity influences negatively on customer’s perceptions of your brand and your products as a whole.

We are a brand name branding agency in London, we create brand identities, strategies and the brand architecture for companies.

As a design consultancy, we offer customers brand creation for new businesses and rebranding for existing businesses that need to be refreshed. We identify the brand values and then develop a communication strategy and a visual language that works for the management team in markets as diverse as banking, fashion, finance, shopping malls, petrol forecourts, oil technologies, food, supermarket, hypermarket retail.

Currys PCWorld brand identity and sub-brand Black designed by CampbellRigg

What is the purpose of good branding?
Good branding will establish the business’s presence in the marketplace and is a key factor in the success of a business. It will alter the perception consumers have your brand and help drive sales. We don’t alienate core customers by dramatically changing existing brands, we gently reshape as needed, it’s all down to research and if you want big step change we test ideas in advance. We aim to increases sales and share of wallet for manufacturers and retailers, via customer-centric branding strategies.

Currys PCWorld brand identity and sub-brand Black designed by CampbellRigg

Sub-brand identity design.

We offer customers sub-brand creation for businesses that need to be refreshed. We help introduce distinctly new products and services under the umbrella brand, without the risk of diluting the brand image. We first identify your brand values and then develop a communication strategy and a visual language that works for you.

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