Brand architecture and brand guidelines.

The way in which different products, services and other entities are structured inside a company's portfolio is called brand architecture. Sometimes various offers of a brand don't seem to fit with each other, preventing clarity and consistency between them and hindering brand management. The development of a clear brand manual is important because it enables the marketing team to continually leverage maximum value.

We design and deliver the brand architecture, categorize and make an inventory of the portfolio, deliver the brand identities and develop brand manuals for the correct use and implementation of the brand architecture.

Bacardi Mojito branding designed by CampbellRigg

How do our clients benefit from our services?
We add value when working with management teams to improve ROCE.

We offer a one-stop multidisciplinary service.
Marketing and brand design services made simple at the
CampbellRigg Agency in London

Tesco brand identity and sub-brand identity Extra designed by CampbellRigg

Tesco brand identity and sub-brand identity Extra designed by CampbellRigg

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