Bold fresh flavours are finding their way into all cuisine types. From Peruvian to noodles and sky-high dining, the restaurant sector continues to trend. Restaurant concepts and cuisines are changing whilst consolidation is happening on several fronts. Social media marketing campaigns are moving online, apps allow customers to book a restaurant, place an order and pay via Facebook from a smartphone.
Customers associate the best restaurant brands with quality product offering and an outstanding customer experience. We help restaurant operators increase the attraction of the online and in-restaurant/bar brands to customers through the use of brand differentiated social media site environments and exclusive merchandise concepts while offering a compelling value proposition.
We continually benchmark the best in class operations across the globe and on recent business trips in London our brand team visited Fifth Floor Café, Harvey Nichols Knightsbridge, London designed by Lifschutz Davidson Sandilands and the ME London Hotel designed by Foster + Partners (Please see the images of above and below).
Good branding and restaurant design can help drive profitability. By making it even easier for the customer to navigate menu options, creating environments with a superb blend of visual messages, motivating staff to become brand ambassadors and communicating menu propositions tailored to customer segments improves profitability. We argue the case for establishing customer loyalty through delivering unbeatable levels of customer service (Please see the Firehouse and Caffe Piazza case studies).
Marketing and brand design services made simple at the
CampbellRigg Agency in London