Western Oil Group petrol forecourt design by CampbellRigg brand strategy agency

Petrol forecourt retail store design and branding.

The petrol forecourt urban retail landscape is changing and new emphasis is being placed on branding and design, the quality of the retail store offer alongside, digital apps and fuel brands. Retail spaces will become more attractive both to customers and to a range of high street brands looking for exposure.

Western Oil Group petrol filling station design by CampbellRigg brand consultants

In view of the above, the marketing executive of the Western Oil Group (WOG) in Kiev, Ukraine developed a brief for their Sun Market stores which are located on WOG petrol forecourts.

WOG petrol filling station retail design by CampbellRigg brand agency

Western Oil Group petrol filling station interior design by CampbellRigg brand consultants

Three forecourt formats were identified for change: The Motorway (with a 150m2 sales area), the Urban (with a 100 m2 sales area) and the Urban reduced (with a 50-60 m2 sales area).

WOG management wanted to be seen as a confident brand, a challenger to it's larger rivals and reflect a shift to a modern, coffee and food retail operation.

Western Oil Group store planning for petrol filling station design by CampbellRigg Agency
Petrol forecourt design agency CampbellRigg brand consultants plans stores

What we did for WOG.
Working closely with a steering group put together by the Managing Director of WOG for the project, the CampbellRigg creative team presented strategy, branding, retail design, merchandising and format planning solutions. Following the input from key WOG stakeholders, and latest customer feedback concerning the brand, the proposals were then developed to a final stage and a presentation was made to the Board of Directors.

The ideas covered a spectrum of design directions, from the conservative to the most progressive and innovative brand and format planning solutions.

CampbellRigg petrol filling station design consultants creates brand identity
Petrol filling station design agency CambellRigg brands WOG packaging

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