team up on design for hosehold retail concepts here
We help business leaders develop a concise set of bold and innovative initiatives when creating a national brand identity
Investproject, a retail investment business established in Moscow, set it’s goal on becoming the No.1 choice for the Russian customer in the niche of discount everyday food and non-food products. With no precedent in the Russian retail marketplace the challenge, to create a successful brand, required a design consultant with experience in retail brand and store design to support an ambitious shareholder growth strategy. Investproject now operates more that 2000 Fix Price retail stores across the country's vast territory.
A dollar shop retail brand identity and store interior design for a discount retailer
Investproject required a national brand and store design that could compete effectively against subway kiosk traders. These independent traders line the subway and underground stations of Moscow and the regions in the thousands.
Investproject planned to create a retail chain that provides:
• Convenient locations - more local
• A unique assortment - more choice
• All items and all deals - one price
• Can accommodate all your family needs
Strategic branding for retailers - we design powerful, creative and engaging retail brand experiences, online and offline
Our design solution for the Fix Price brand identity delivered impact, and was created to reflect the rational value of the customer promise: ‘super product - super value - one price’
Our store planning utilised various zones including a ‘WOW’ zone, and ‘Deal of the day’ at store entrance, an impulse area, and various offer areas in concert with a hero product area and the main range. This gave the store a balance, which proved successful.
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