Through brand building and online promotion campaigns, Argos continues to serve over 130 million customers annually via its internet portal and retail chain of over 700 stores.
Argos is unique among UK retailers and not least because its primary means of displaying merchandise to its customers is channelled through the design of an online catalogue and click and collect stores. The retailing model helps to keep overhead costs down which in turn supports lower prices for customers and the value of shopping at Argos.
Retail store design branding and in-store POS communications where the tills ring.
Through visionary branding, design planning of the customer journey, creative merchandising solutions and innovative refurbishment techniques applied to four format segments we sought to:- interpret - the mission, vision and values in 2/3 dimensions, communicate - choice and convenience, reflect a service philosophy - passionate about helping customers, create a store environment with - warmth and interest, focus on - low prices/value for money, engage customers - with a unique multi-channel offering, translate category strategy - into multiple formats.
A number of initiatives were set out to improve the store design. The design of the store has been made more welcoming and contemporary using creative solutions and practical methods of implementation. The retail space was re-planned to improve the customer flow and open up the sight lines. The self-service ‘Quick Pay’ kiosks were moved to a location providing greater prominence. An increase in ‘Quick Pay’ usage is key to delivering better customer service. This releases staff from the standard till payment process and delivers faster, more efficient customer service. The till bank was updated for space-efficient use.
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