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Brand consulting and design for jewellery retailers, strategy and marketing.
Following years of growth, Argos became the UK’s fourth biggest jewellery retailer. In recent times the market for jewellery has changed and Argos developed a new strategy incorporating third-party brands to meet a wider range of customer needs.
With a very high awareness but much lower conversion among existing customers, due to quality perception, the key task was to encourage existing customers to reappraise Argos as a destination high street jeweller. The ambition was an increase in market share, to build the range, improve the perception of product quality, store environment and service needed to become "The Family Jeweller".
Jewellery retail store design, branding, and visual merchandising at Argos.
Working with the Argos Store Development and Marketing team, we developed an award-nominated store design with visual merchandise zoning solutions flexible enough to allow hero product categories to feature in different sizes of stores.
As the award-winning retail design partner, Argos management handed us the design task to revitalise the jewellery department with a new retail concept. The plan was a trial and this would act as a basis for all future store developments.
The proposed outcome would be manifest in a new format, visual merchandising, and store design for their retail outlet in the Silverburn Shopping Centre in Glasgow.
we create brand environments
Marketing and interior design solutions for stores.
We created a holistic store concept for the "Jewellery and Watch Gallery" brand and the visual merchandising solutions raised the overall quality perception of product on display in-store.
The excitement was a key factor in the design solution. Less product congestion, more attractive furniture and display solutions were building blocks for financial success. The vitrine displays act as a bridge drawing customers into the space and finally, the overall impression of the brand environment is to make customers feel special, with ample space to try on and discuss product specification with staff.
we visualise unique solutions
we deliver on visual merchandising
We also advised on brand amendments suggesting, “The Jewellery & Watch Gallery” and created the new visual identity for the brand.
After the Glasgow Silverburn trial, we trailed again in Leeds, and then applied the concept in modular form to the multiple stores across the estate.
We had very favourable feedback from Argos on sales upturn, and perception of retail design at the store level with staff, and customers alike.
we deliver real value
the store before
the store after
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