Interstep is a leading manufacturer of accessories for electronic gadgets in the Russian market, with plans of developing business in Europe, America and China. The distinguishing feature of the company's business is in the use of advanced technologies in the production of cellular and digital devices and accessories.
Interstep management asked us to create a new brand identity for the company and product design solutions for the new collection, which the company intended for launch in the EU market.
As a brand name branding agency, we help management teams develop a concise set of innovative initiatives that challenge the status quo and make the brand vision a reality.
During the course of the project, the development team engaged in thorough market research, analysing the competitive environment, the strategy for mobile devices and pricing. The design development team also examined fashion trends for mobile accessories and specification for new materials through a benchmarking process of WGSN data. Several categories of accessories were considered in the research, including laptop bags and cases, tablet and smartphone cases, with the comparative analysis between the different UK and German markets.
The new brand identity conveys values of reliability, stability and diversity coupled with emotion and flexibility. The styling and design of the new collection were consistent with the newly developed brand identity.
Creative and engaging brand experiences, online and offline, challenge people to think, feel and behave differently towards the brand.
The project resulted in the creation of two applications of the brand. The first to be applied to products and the second on the printed packaging. The collections included male, female and unisex directions, featuring designs from contemporary classic to trendy, with various materials used including textured leather, tweed and neoprene.