Comet was the second largest electrical retailer in the UK with over 250 stores, with a total of 239,300sqm sales space, and 8,734 employees. Several years before the chain was sold by Kesa Group, France to private equity firm OpCapita, we created a new store environment which had warmth, accessibility, and improved product appeal.
An electrical retail brand interior store design and communications suite.
Comet required a third generation format for their stores since becoming part of the Kesa Group and appointed our agency to create a new store layout and brand communication environment to maximise the advantage from Comet’s investment in improved service and staff. The concept made customer service visible and easy to use and integrated it into the customer journey.
Creating a leisure and entertainment store concept for retailers.
The central store areas were redesigned as a zone for the growing market in personal and portable technology. New inspiration and zoning communication were added to improve customer orientation. Service and consultation zones have a warmer and positive graphic presence at the front of the store with a colour and graphic treatment that defines the service pods throughout the store.