How can retailers and design agencies best connect with shoppers?

Here are three issues that the retailer and their design agency face.

Consumer marketers are not always interested in Gen Z, despite young adults being design and tech-savvy. Some retailers have yet to shift the spotlight to them as well as they have for other cluster group segments.

Offers and discounts are top of the list of many growth strategies. Mobile shoppers are savvy about seeking deals and discounts, and retailers are paying attention. Many retailers say they'll use exclusive deals for mobile app users to grow sales and ask the brand and the design agency to focus on this point.

In many businesses, mobile is the biggest investment priority for retailers. Marketers continue to shift their budgets to mobile, where many businesses plan to increase marketing and social media investments. The number of businesses planning to increase their investments in non-mobile (digital) and offline has fallen off dramatically.

Here we consider several themes and trends for the years ahead.

Innovation, revolution and convenience.

Innovating at scale
Traditionally concept stores have been small outlets in carefully chosen locations. The business objective is to test new concepts and new technology with limited risk. However, increasingly we are seeing retailers innovating at scale; opening large concept stores and who said that large format retail is dead?

In-store revolution
With retailers closing stores and reducing the size of their store portfolios, a new wave of store designs is opening bringing new brands, new services and new experiences to the high street.

Re-defining convenience shopping
In the banking, fashion and grocery, sectors innovation have focused on small urban retail brand formats where there is arguably more margin to play with and this is redefining the nature of convenience around the customer experience and sustainability.

Transform your business - Your customers, competition and culture present challenges and this is whether our marketing and brand agency can help.

New technologies and platforms are already enabling brands to go direct to consumers. Brands are targeting individual consumers with offers and experiences and retailers need to respond by intensifying their brand, offers and discounts to focus on their consumers.

Discover the value of your brand, brand authenticity and sustainability. These issues have become increasingly important. Consumers want to associate themselves with brands that have a sense of purpose and represent their views, beliefs and values. 

Our internal process of renewal, allows us to continually benchmark and write about the best in class retail trends in many market sectors across the globe. The images contained in this article have taken from the web and are credited to others and not related CampbellRigg. Please take a moment to review other news items linked to this page.

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