What is the Future of Branding 2020?
We are a brand identity agency, we help companies create and develop their brand identity that is specific to their brand values, personality, and business plan. This enables our clients to create a clearly definable position that connects with their customers, helping them grow their businesses.
When the CEO of Colnaghi, the Art Dealer, Foundation and Galleries based in London, Madrid and New York contacted us, the management team said the business had a rich and varied history as one of the most prestigious international galleries, selling works to leading collections and institutions, including the Prado, the Louvre and the Metropolitan Museum of Art. Colnaghi had previously been acquired by Lord Rothschild and Konrad Bernheimer. This marked the transformation of what had been a relatively small, private concern into a larger and more ambitious business that now extends into fields such as painting, sculpture, oriental art, photography in three categories - Ancient, Modern and Old Masters.
The management team wanted to change and the brand identity was key to illustrating “I want something stronger, something sexy, something contemporary, go back to the roots of the brand”. Above is one of the brand identity ideas we presented.
We followed a simple yet effective process that began with the confirmation of a company’s core values and the preparation of a solid brand platform. We then developed a suite of versatile visual and verbal brand images, which we can roll out across the brand communications suite.
Whether it is a new identity or the refreshing of an existing one that’s required, we demonstrate experience and expertise to help a company develop a strong brand identity that in turn strengthens our client’s business model.
The future of branding is personalized interactions with consumers, based on consumer tastes and preferences. To stay competitive, brands must reach out to the market with strong value propositions for what consumers need, when they need it.
Our internal process of renewal, allows us to continually benchmark and write about the best in class branding in many market sectors across the globe. The images contained in this article have been created by CampbellRigg. Please take a moment to review other news items linked to this page.
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