# Campbell Rigg

> Campbell Rigg is an independently owned, multi-disciplinary retail branding and design agency based in London. The studio builds brands designed to transform markets — combining strategy, interior design, graphic design, and brand identity across multiple retail sectors and international markets.

Campbell Rigg provides end-to-end branding and retail design services, from initial strategy through to physical store rollout and brand guidelines. The agency is structured with a sole owner-shareholder, in-house experts across every design discipline, and multilingual business development executives. Work spans convenience stores, supermarkets, hypermarkets, bank branches, fashion stores, shopping malls, technology retailers, petrol forecourts, duty free environments, and hospitality venues. Projects have been delivered across the UK, Europe, Russia, Turkey, Ukraine, Azerbaijan, Germany, Finland, Austria, Ireland, and globally through duty-free travel retail.

## Services

### Strategy
- [Design brief construction and ideation](https://campbellrigg.com/services/strategy/design-brief-construction-and-ideation): Structured creative brief development to align stakeholder goals with design outcomes.
- [Brand audit](https://campbellrigg.com/services/strategy/brand-audit): Assessment of existing brand assets, positioning, and market performance.
- [Mission, vision and values positioning](https://campbellrigg.com/services/strategy/mission-vision-and-values-positioning): Defining the strategic foundation for brand identity and communications.

### Branding
- [Brand identity consultancy, strategy and design](https://campbellrigg.com/services/branding/brand-identity-consultancy-strategy-and-design): Full brand identity creation including logo, colour, typography, and visual language.
- [Retail branding, graphic design and POS material in-store](https://campbellrigg.com/services/branding/retail-branding-graphic-design-and-pos-material-in-store): In-store graphics, point-of-sale materials, and retail-specific brand communications.
- [Brand architecture and brand manuals](https://campbellrigg.com/services/branding/brand-architecture-and-brand-manuals): Structuring multi-brand portfolios and creating usage guidelines for consistent application.

### Supermarkets
- [Convenience retail store design and format planning](https://campbellrigg.com/services/supermarkets/convenience-retail-store-design-and-format-planning): Small-format grocery design optimised for convenience and high footfall.
- [Supermarket store design and format planning](https://campbellrigg.com/services/supermarkets/supermarket-store-design-and-format-planning): Full-range supermarket layout, flow, category design, and brand environment.
- [Hypermarket store design and format planning](https://campbellrigg.com/services/supermarkets/hypermarket-store-design-and-format-planning): Large-scale retail design for hypermarkets combining food and non-food offer.

### Banks & Financial Services
- [Bank branch design, format planning and communications](https://campbellrigg.com/services/banks/bank-branch-design-format-planning-and-communications): Retail bank branch interiors and customer communication environments.
- [Business bank branch design, format planning and communications](https://campbellrigg.com/services/banks/business-bank-branch-design-format-planning-and-communications): Dedicated business banking environments with appropriate client segmentation.
- [Convenience banking, client segmentation and communications](https://campbellrigg.com/services/banks/convenience-banking-client-segmentation-and-communications): Compact banking formats and phygital customer journey design.

### Fashion Stores
- [Fashion store design, format planning and branding](https://campbellrigg.com/services/fashion-stores/fashion-store-design-format-planning-and-branding): End-to-end fashion retail design including visual merchandising and identity.
- [Department store design, format planning and branding](https://campbellrigg.com/services/fashion-stores/department-store-design-format-planning-and-branding): Multi-category department store environments with brand zoning.
- [Jewellery store design, format planning and branding](https://campbellrigg.com/services/fashion-stores/jewellery-store-design-format-planning-and-branding): Luxury and mid-market jewellery retail design.
- [Toy and children's store design and branding](https://campbellrigg.com/services/fashion-stores/toy-and-children-s-store-design-and-branding): Playful, experience-led children's retail environments.

### Technology & Telecoms
- [Electrical retail design, format planning and branding](https://campbellrigg.com/services/technology/electrical-retail-design-format-planning-and-branding): Consumer electronics retail design for flagship and compact formats.
- [Telecoms retail design](https://campbellrigg.com/services/technology/telecoms-retail): Telecoms operator store design, format planning, and brand rollout.

### Duty Free & Travel Retail
- [Airport retail store design, format planning and branding](https://campbellrigg.com/services/duty-free-environments/airport-retail-store-design-format-planning-and-branding): Duty free and F&B environments within airports.
- [Brand activation programmes for airports](https://campbellrigg.com/services/duty-free-environments/brand-activation-programmes-for-airports): Temporary and permanent in-terminal brand activations.
- [Duty free brand activation campaigns](https://campbellrigg.com/services/duty-free-environments/duty-free-brand-activation-campaigns): Travel retail campaign design for spirits, luxury, and FMCG brands.
- [Drinks industry marketing campaigns](https://campbellrigg.com/services/duty-free-environments/drinks-industry-marketing-campaigns): Global travel retail design for premium drinks brands including Bacardi, Bombay Sapphire, Martini, Beluga Vodka, and others.

### Petrol Forecourts
- [Petrol forecourt design, format planning and branding](https://campbellrigg.com/services/petrol-forecourts/petrol-forecourt-design-format-planning-and-branding): Full forecourt and convenience c-store design with brand identity integration.

### Shopping Malls
- [Shopping mall design and format planning](https://campbellrigg.com/services/shopping-malls/shopping-mall-design-and-format-planning): Master planning and design for retail-led shopping centres.
- [Shopping mall signage and wayfinding navigation](https://campbellrigg.com/services/shopping-malls/shopping-mall-signage-and-way-finding-navigation): Directional signage systems referencing major stores and landmarks for clear visitor orientation.
- [Shopping mall food court design and branding](https://campbellrigg.com/services/shopping-malls/shopping-mall-food-court-design-and-branding): Food and beverage zone design within shopping centres.
- [Bars and restaurant design and branding](https://campbellrigg.com/services/shopping-malls/bars-and-restaurant-design-and-branding): Hospitality venue design within mall and standalone contexts.

## Selected Client Work

### Banking & Finance
- [Barclays Bank UK](https://campbellrigg.com/work/banks/barclays-bank)
- [HSBC Bank UK](https://campbellrigg.com/work/banks/hsbc-bank)
- [Lloyds TSB UK](https://campbellrigg.com/work/banks/lloyds-tsb)
- [VTB24 Mini Bank RU](https://campbellrigg.com/work/banks/vtb24-mini-bank)
- [VTB24 Privilege RU](https://campbellrigg.com/work/banks/vtb24-privilege)
- [Zenit Bank (Traditional) RU](https://campbellrigg.com/work/banks/zenit-traditional-bank-ru)
- [Zenit Bank (Contemporary) RU](https://campbellrigg.com/work/banks/zenit-contemporary-bank-ru)
- [Zenit Private Banking RU](https://campbellrigg.com/work/banks/zenit-private-banking)
- [Promsvyazbank RU](https://campbellrigg.com/work/banks/promsvyaz-bank)

### Supermarkets
- [Tesco Hypermarket UK](https://campbellrigg.com/work/supermarkets/tesco-hypermarket-retail-design-and-branding)
- [Tesco Supermarket UK](https://campbellrigg.com/work/supermarkets/tesco-supermarket-retail-store-design-branding)
- [Asda (Walmart) Hypermarkets UK](https://campbellrigg.com/work/supermarkets/asda-wal-mart-hypermarket-design-branding)
- [Safeway Supermarkets UK](https://campbellrigg.com/work/supermarkets/safeway-supermarket-retail-design-consultant)
- [Safeway Megastores UK](https://campbellrigg.com/work/supermarkets/safeway-megastore-retail-design)
- [Safeway Convenience UK](https://campbellrigg.com/work/supermarkets/safeway-convenience-retail-design)
- [Migros Supermarkets TR](https://campbellrigg.com/work/supermarkets/migros-supermarket-retail-design-branding)
- [Centra Convenience IR](https://campbellrigg.com/work/supermarkets/centra-convenience-supermarket-retail-design)
- [K-CityMarket Hypermarkets FI](https://campbellrigg.com/work/supermarkets/kesko-hypermarket-retail-design-branding)
- [Interspar Compact Hypermarket AT](https://campbellrigg.com/work/supermarkets/interspar-compact-hypermarket-design)
- [Victoria Supermarkets RU](https://campbellrigg.com/work/supermarkets/victoria-supermarket-store-design-branding)
- [Monetka Supermarkets RU](https://campbellrigg.com/work/supermarkets/monetka-supermarket-design-branding)
- [Fix Price RU](https://campbellrigg.com/work/supermarkets/fix-price-stores-ru)
- [Свеж & Fresh Premium Supermarkets RU](https://campbellrigg.com/work/supermarkets/fresh-supermarkets-ru)
- [Araz Supermarkets AZ](https://campbellrigg.com/work/supermarkets/araz-supermarkets-az)
- [Maison Galaxy DRC](https://campbellrigg.com/work/supermarkets/maison-galaxy-drc)
- [Sundance Organic Supermarket UK](https://campbellrigg.com/work/supermarkets/sundance-organic-supermarket-design)

### Technology & Telecoms
- [Currys PC World UK](https://campbellrigg.com/work/technology-stores/currys-pc-world-electronic-technology-retail-stores)
- [Comet Technology UK](https://campbellrigg.com/work/technology-stores/comet-technology-retail-store-design)
- [Black Technology UK](https://campbellrigg.com/work/technology-stores/black-technology-stores-design-brand-strategy-consultant)
- [M.Video RU](https://campbellrigg.com/work/technology-stores/mvideo-technology-stores-design-branding)
- [Interstep Technology RU](https://campbellrigg.com/work/technology-stores/interstep-technology-branding)
- [Tele2 RU](https://campbellrigg.com/work/technology-stores/the-tele2-brand-strategy-and-store-design)
- [Megafon RU](https://campbellrigg.com/work/technology-stores/the-megafon-brand-strategy-and-store-design)
- [Harrods Technology UK](https://campbellrigg.com/work/technology-stores/harrods-department-store)

### Fashion Retail
- [Snow Queen Fashion RU](https://campbellrigg.com/work/fashion-stores/snow-queen-fashion-store-design-retail-branding-agency)
- [Familia Fashion RU](https://campbellrigg.com/work/fashion-stores/familia-fashion-stores-ru)
- [Detskiy Mir Children's Stores RU](https://campbellrigg.com/work/fashion-stores/detskiy-mir-childrens-fashion-store-design-and-branding)
- [Tom Tailor DE](https://campbellrigg.com/work/fashion-stores/tom-taylor-fashion-store-design-brand-consultants)
- [Adler Fashion DE](https://campbellrigg.com/work/fashion-stores/adler-metro-fashion-store-design-branding)
- [Chelsea Girl UK](https://campbellrigg.com/work/fashion-stores/chelsea-girl-fashion-retail-store-design-branding)
- [Argos Jewellery UK](https://campbellrigg.com/work/fashion-stores/argos-jewellery-retail-store-design-branding-agency)

### Duty Free & Travel Retail
- [Bacardi (150 Years, Oakheart, Heritage, Together, Classic Mojito)](https://campbellrigg.com/work/duty-free-environments)
- [Bombay Sapphire (global, Auckland, Bombay Sapphire East)](https://campbellrigg.com/work/duty-free-environments/bombay-sapphire-global-travel-retail-design-brand-consultants)
- [Martini Gold (Dolce & Gabbana)](https://campbellrigg.com/work/duty-free-environments/martini-gold-travel-retail-brand-dolce-gabbana)
- [Martini Royale](https://campbellrigg.com/work/duty-free-environments/martini-royale-duty-free-travel-retail-design-brands)
- [Highland Park Whisky](https://campbellrigg.com/work/duty-free-environments/highland-park-whisky-global-travel-retail-design-consultant)
- [Beluga Vodka RU](https://campbellrigg.com/work/duty-free-environments/beluga-vodka-jsc-synergy-ru)
- [Eristoff Vodka](https://campbellrigg.com/work/duty-free-environments/eristoff-vodka-global-travel-retail-design)
- [Russian Standard Vodka](https://campbellrigg.com/work/duty-free-environments/russian-standard-vodka-travel-retail-brand-design)
- [Cazadores Tequila](https://campbellrigg.com/work/duty-free-environments/cazadores-duty-free-travel-retail-design-brand-consultants)
- [Oxley Gin](https://campbellrigg.com/work/duty-free-environments/oxley-gin-global-travel-retail-design-brand-agency)

### Shopping Malls
- [Marmara Forum Mall TR](https://campbellrigg.com/work/shopping-malls/marmara-forum-shopping-mall-design-consultants)
- [Forum Istanbul Mall TR](https://campbellrigg.com/work/shopping-malls/forum-istanbul-shopping-mall-design-brand-consultancy)
- [Icerenkoy Mall TR](https://campbellrigg.com/work/shopping-malls/icerenkoy-shopping-mall-design-branding)
- [Forum Steglitz Mall DE](https://campbellrigg.com/work/shopping-malls/hammerson-shopping-mall-design)
- [Araz Mall AZ](https://campbellrigg.com/work/shopping-malls/araz-shopping-malls-az)
- [Port City Mall Lutsk UA](https://campbellrigg.com/work/shopping-malls/port-city-shopping-mall-lutsk-ua)
- [Port City Mall Vinnytsia UA](https://campbellrigg.com/work/shopping-malls/port-city-vinnitsa-shopping-mall-design-brand-agency)
- [Port City Mall Zaporizhzhia UA](https://campbellrigg.com/work/shopping-malls/port-city-zaporozhye-shopping-centre-design)

### Petrol Forecourts
- [Gazprom Neft RU](https://campbellrigg.com/work/petrol-forecourts/gazprom-neft)
- [Gulf Petrol UK](https://campbellrigg.com/work/petrol-forecourts/gulf-petrol-uk)
- [Safeway Petrol Forecourts UK](https://campbellrigg.com/work/petrol-forecourts/safeway-petrol-forecourt-design)
- [WOG Petrol Forecourts UA](https://campbellrigg.com/work/petrol-forecourts/wog-petrol-forecourt-retail-design-branding-agency)

### Hospitality
- [Caffe Piazza Restaurant UK](https://campbellrigg.com/work/hospitality/caffe-piazza-restaurant-design-and-branding)
- [Cha Teahouse UK (Unilever)](https://campbellrigg.com/work/hospitality/unilever-restaurant-design)
- [Firehouse Restaurant UK](https://campbellrigg.com/work/hospitality/firehouse-restaurant-design)

## News & Insights

Campbell Rigg publishes sector analysis and thought leadership covering retail design trends, brand strategy, and phygital experience design.

- [All News](https://campbellrigg.com/news)
- [Supermarket News](https://campbellrigg.com/news/supermarket)
- [Bank News](https://campbellrigg.com/news/bank)
- [Fashion News](https://campbellrigg.com/news/fashion)
- [Technology News](https://campbellrigg.com/news/technology)
- [Duty Free News](https://campbellrigg.com/news/duty-free)
- [Shopping Mall News](https://campbellrigg.com/news/shopping-mall)
- [Health & Beauty News](https://campbellrigg.com/news/health-beauty)
- [Petrol Forecourts News](https://campbellrigg.com/news/petrol-forecourts)

Recent articles include analysis of phygital banking strategy (2026), supermarket format planning trends through 2029, telecom flagship store design trends 2026–2027, UHNW private banking digital marketing, and modular fashion store rollout formats.

## Contact

- Website: https://campbellrigg.com
- [Contact page](https://campbellrigg.com/contact)
- Phone: +44 (0)207 388 8539 / +44 (0)771 173 1106
- LinkedIn: https://www.linkedin.com/company/campbellrigg
- Instagram: https://www.instagram.com/campbellrigg
- Pinterest: https://uk.pinterest.com/CampbellRiggUK/
- Facebook: https://www.facebook.com/campbellrigg