Safeway store entrance branding retail design agency
 
Safeway store interior design retail brand agency

Safeway's best hypermarket retail store design, planning and branding by the award-winning international retail consultants in London.
The development of the Megastore format represented a commitment by Safeway PLC to new non-food categories linked to the fresh departments of a grocery supermarket. The outcome was a new format that embraced new zoning, and new merchandising solutions for non-food categories whilst sitting sympathetically alongside a grocery offer.

find the best design solutions for your hypermarket
development programme

we create different worlds within the store

Rethinking the hypermarket brand experience.
The retailer wanted to introduce non-food ranges, refresh current food offers and enhance the customer experience, whilst supporting its passion for fresh food, availability of product and price.  

The merchandise zoning was designed to be flexible enough to allow different product categories to feature in different size stores. These distinctive solutions enabled Safeway to compete effectively against other major multiple retailers and with high street specialists. 

The store design aims to embrace Safeway’s passion for a “best at fresh” food strategy, to emphasise a quality consumer offering, and create an exciting environment for both customers and staff. The project involved refitting existing stores and creating store designs for new outlets across the property portfolio.     

Safeway supermarket store interior design retail brand agency

We offer food retailers format brand strategies to support management teams aim to bring fresh, tasty and healthy products,  within reach of today’s consumers
An entirely new non-food offer was created by merging a department store ambience with the range and value proposition of a Megastore.

New retail spaces varying in height, colour and materials were created to provide a bold environment for our new merchandising concepts. Five themed zones were created; a zone for everyday items and impulse fresh food; personal indulgence zones for beers, wines and spirits and health and beauty and the entertainment and home living zones surround a new, ‘megafresh’ restaurant and seating area.

The store design aims to embrace Safeway’s passion for a “best at fresh” food strategy, to emphasise a quality consumer offering, and create an exciting environment for both customers and staff. The project involved refitting existing stores and creating store designs for new outlets across the property portfolio. 

Safeway supermarket store interior design retail design consultant
 
 
Safeway supermarket store interior design retail consultant
 

we aim to increase the average basket size

 
Safeway supermarket store interior design retail brand consultant
 
Safeway supermarket store interior design consultant

Awards:-
CampbellRigg wins of one of the most prestigious awards in the retail industry:
Retail Week Store Design of the year 2002, for Safeway Megastore.

The awards celebrate and reward the foremost aspects of the retail sector. The winners and finalists really do celebrate the innovative ways in which retailers engage with their markets, their exceptional points of difference to their competitors, with their creativity, efficiency and radical new approaches to customer focus.

Safeway supermarket store interior design retail brand consultant fresh produce department

we create a focus on fresh

 
Design and visual merchandising bakery display for Safeway stores brand consultant
 
Safeway supermarket store design retail brand consultant
 
Health and beauty department hypermarket Safeway stores design consultant

we aim to be innovative and visionary

 
Wine department hypermarket retail Safeway stores brand consultant
 
Beers wine and spirits department hypermarket retail Safeway stores brand agency

check out the illuminated shelving which
brings new life to the category

we help plan your store formats

Plan hypermarket, Safeway store design consultant
 
Hypermarket retail Safeway stores brand consultant

the store before

the store after

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