Supermarket retail brand design agency
Design Consultants Brand Strategy Agency convenience food retail
Design Consultants Brand Strategy Agency convenience food retail

The previous brand identity

We help business leaders develop a concise set of bold and innovative initiatives when creating a brand identity.
We re-branded the retailer with a new corporate identity and supported this work stream with the development of a comprehensive POS brand toolkit.

The outcome of our collaboration with Monetka management produced the following. A new brand identity for the discount retailer, a sub-brand for their private label packaging, a merchandising and format planning solution for stores and an online and in-store POS communication suite.

The project was successfully implemented in 2 pilot stores, followed by a large-scale rollout programme across the chain

Brand identity strategy agency convenience food supermarket retail

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