Following a period of blue sky thinking, we selected “candidate” ideas and made recommendations as to the direction we felt best measures up to the creative criteria set by Özgür Tort, CEO and the Murat Akdag, Marketing Director, based on Migros brand expressions.
We follow grocery retail innovations closely and always look for new brand concepts.
We were asked to create a customer-focused in-store experience which involved creating the brand environment and communication suites for their superstore formats in central Istanbul. After Migros invested in our services they saw like for like sales increase 25%.
The ideas covered a spectrum of design solutions, from the conservative to the most progressive and innovative. During the next stages of the project, we detailed and refined the designs so that they could be implemented as part of the “brand environment toolkit” across 40 stores in the Istanbul area.
Our work featured interior & exterior retail store design, signage and point of sale communications material, lighting systems, merchandising systems solutions and above and below ground car parking.
Migros has a long term-goal to maintain its position as one of Turkey’s largest and most successful food retailer. It claims to be the pioneer of organised retailing in Turkey, Migros today offers spacious stores in a wide range of formats and locations whose vast consumer offering gives it the ability to satisfy nearly all of the shopping needs of its customers.
Customers appreciate Migros's operational and functional strengths but research showed they didn't necessarily understand enough about Migros's philosophy and values. They felt this made it difficult for them to recognise that the company innovates, cares about the community and the environment. Migros wanted to reflect their customer values at Ortaköy with a new store concept to roll out across 40 stores in the Istanbul area.