Best supermarket food store and brand design concept by a leading international retail consultant for strategic brands - Migros Turkey - store sales increase 25%.
Following a period of blue sky thinking, we selected “candidate” ideas and made recommendations as to the direction we felt best measures up to the creative criteria set by Özgür Tort, CEO and the Murat Akdag, Marketing Director, based on Migros brand expressions.
We follow supermarket food store retail innovations closely and always look to create new brand design concepts.
We were asked to create a customer-focused in-store experience which involved creating the brand environment and communication suites for their superstore formats in central Istanbul. After Migros invested in our services they saw like for like sales increase 25%.
The ideas covered a spectrum of design solutions, from the conservative to the most progressive and innovative. During the next stages of the project, we detailed and refined the designs so that they could be implemented as part of the “brand toolkit” across 40 stores in the Istanbul area.
Our work featured interior & exterior retail store design, signage and point of sale communications material, lighting systems, merchandising systems solutions and above and below ground car parking.
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Migros has a long term-goal to maintain its position as Turkey’s largest and most successful food retailer. It claims to be the pioneer of organized retailing in Turkey, Migros today offers spacious stores in a wide range of formats and locations whose vast consumer offering gives it the ability to satisfy nearly all of the shopping needs of its customers. Customers appreciate Migros's operational and functional strengths but research showed they didn't necessarily understand enough about Migros's philosophy and values. They felt this made it difficult for them to recognise that the company innovates, cares about the community and the environment. Migros wanted to reflect their customer values at Ortaköy with a new store concept to roll out across 40 stores in the Istanbul area.
Please find below a transcript copy of a testimonial letter received from Murat Akdag, head of marketing communications and design at Migros.
Migros Ticaret A.S.
Turgut Ozal Bulvari No 7
34758 Atasehir / Istanbul
Tele: (0216) 579 30 00
September 9, 2013
Dear Sir or Madam
I am writing to recommend CampbellRigg for business cooperation on creative design solutions in the retail industry. I had the pleasure of working directly with Campbell Rigg and CampbellRigg design agency during the new conceptual retail design project of Migros stores. I and Migros design team were the direct contact, and during that time, we worked together effectively, so I fully understand their capabilities in creating strategic and creative design solutions in retail stores.
CampbellRigg has great adaptability on a project with potential solutions in a short span of time. Their ability to know the excellence of retail design and experiences on clients based working approach make them properly understand desires and the objectives of the company. They can fully concentrate on a project with all aspects: strategy, brand identification, graphic communication, retail interiors and architecture, etc. Their flexibility and close contact also allow them to quickly interpret and response if the customer changes their mind about something or wants additions to the project.
CampbellRigg is able to work relevantly with an in-house design team of the company. After taking the project brief, objectives and priorities of the company, they rebuild the ideas with their retail design perspective. They even redirect the company approach on retail design through creating more economic value on your business.
With their retail design experiences and multifarious team with strategic planners, interior designers, architects, CampbellRigg will be the great partner work in collaboration with them for creative retail solutions.
Sincerely Murat Akdag Head of Communication and Design Department Migros Ticaret A. S.
we aim to be more productive with sales throughout the customer journey
we deliver on price
we deliver merchandising solutions for category strength
we deliver branded wayfinding
the store before
the store after
to work with us