Convenience store design concepts are the ultra-compact food retail store formats in city business districts.
Centra, the convenience format franchised by the Musgrave Group, Ireland’s leading convenience retail group, with bright, accessible stores in over 350 locations throughout the country. Musgrave management introduced their ‘Good to Go’ concept with a focused range of fresh produce and hot/cold food offers to meet the growing convenience market in Ireland.
Executing retail store design, branding and packaging for convenience food retailers.
Working with the Musgrave’s Store Development and Marketing team, we developed a communication strategy, the “Good to Go” sub-brand identity, and store environment for Centra to address the demand of home meal replacement and top-up shopping requirements of Ireland’s busy convenience food sector.
We follow food retail innovations closely and are always looking for new brand concepts such as organic coffee.
The ‘Good to Go’ sub-brand identity was created and launched with the support of vibrant in-store communication, food packaging, merchandising systems and store design. The shop format accommodates the fluctuating levels of business that Centra experience each day and the varied day-part food requirements.
We created a ‘serve-over’ hot and cold food concept and worked with Musgrave management to introduce new impulse and chilled food lines, as well as self-service fresh coffee and ready to go pizza. The self-service area also offers busy customers pre-prepared sandwiches to go.
The non-food zone is located towards the rear of the store and helps to increase customer dwell time, and facilitates food only customers to be served without delay.
the store before
the store after
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