Asda store brand POS communications brand agency

Best-integrated branding communications strategies and hypermarket retail interior store designers created by an international design agency based London.

Our design task with ASDA first started with an audit of the brand environment and store communication suite. It was followed by recommendations for the formula for change.

The aim of the formula for change brand programme was to be more relevant to changing customer trends. Consequently, we chose to communicate quality, the freshness of product, commitment and care for the environment.

Asda store brand POS communications brand agency
Asda store brand POS communications brand agency

The solution to the problem of the previous one dimension marketing strategy of ‘ASDA low price’ was found in a three-dimensional idea, we chose to communicate the benefit of values associated with stewardship of the land, the relationship of seasons to agricultural production, the farmer, the individual and community. This offered us a surprising array of marketing opportunities.

The “More” concept emerged along the following lines for these reasons.

Consumers continually ask “What’s in it for me?” The answer is “More for you”. Expect more and pay less. By being more contemporary and more confident, ASDA management grasped the success in delivering on an expectation of more “More for you at ASDA Price!”

We then created the brand lockup which you see below.

Asda bakery retail brand design consultant
Asda car park signage system retail brand design consultant
Asda brand communications agency

Asda brand communications agency
Asda car park signage retail brand design consultant

Asda store interior retail brand design consultant
Asda retail brand design consultant
Asda packaging design organic brand agency

to work with us
click here