Retail design Agency Abbey Bank brand consultants
 
Abbey mini bank retail design brand consultants


Read about multiple format design solutions for retail bank interiors designed by the international branding agency.
We first worked with the development executive of the Abbey National in the 1990’s before the group was purchased by Santander. At that time our work streams covered six retail branch formats, including various customer segments and financial transaction types. Each branch format fulfilled a different function for the bank: from a small volume convenience offering, high street large volume servicing to a traditional City financial retailer.

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Finding the right size branch and interior design to boost sales performance of a retail bank.
Our creative team was briefed to design the Safeway Megastore supermarkets in Milton Keynes which included an in-store bank, “Abbey National at Safeway”.

Our retail branch design workstream encompassed brand, sub-brand, tactical, format segmentation, environment and customer journey (see visuals). Each visual illustrates the creative intent of design proposals prior to construction. We thank First Partnership for their contribution to the Safeway Megastore installation.
 

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Abbey Bank branch design consultants retail brands


The brand strategy for in-store bank retailing is a very simple one.
It revolves around convenience and in the implicit understanding that access no longer means convenience but rather time-earning. This leads the more astute to conclude that time-earning is about search, possession and transaction time. The store design of a convenience-bank channel needs to deliver on its raison d‘etre.

Some bankers view in-store banking as a “deposit gatherer” and that’s all that they worry about. Most banks don’t think branches in supermarkets are sexy enough because you can’t sell commercial loans, trust and investment management. The beauty of in-store banking is that it brings banking to the consumer. The question: ‘Am I going to two places to bank and shop or just one?’ Inevitably a customer will choose the time-earning solution. The winners in the in-store banking business focus on a core set of behaviours that lead to the ongoing acquisition of new customers and cross-selling to those customers.
 

Design consultants Abbey mini bank retail brand agencyAbbey Bank brand agency branch format design consultants Abbey Bank design agency

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