The above advertisement was produced and supplied by Tom Taylor as asset collateral
Tom Tailor's fashion retail interior store design and brand communications concept by an award-winning international design agency.
Tom Tailor is an international fashion and lifestyle company offering stylish casual wear and accessories in the medium price range through its brand. The Tom Taylor brand comprises the brands TOM TAILOR CASUAL, TOM TAILOR Denim and TOM TAILOR POLO TEAM trading in 354 stores.
Tom Taylor Group collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries.
Key strategic shop layout design and brand objectives:-
Create a clear fashion brand statement with the shop front
Showcase key brand attributes: easy - quality - approachable - casual fashion
Emphasize the ‘casual fashion for a casual life’ message
Design a store interior which softens the feel of the shop to appeal to a wider customer base
Consider the strategic use of colour to gender segment areas of the store
Visually merchandise the brand inspiring and exciting – a love brand for the middle market
Develop clear navigation in store between gender product offers
Create focal POS hotspots to promote new and value product ranges with a friendly graphic language
find right hemisphere solutions for authentic urban fashion here
The management brief to CampbellRigg.
To prepare proposals for the evolution of the Tom Tailor (casual) store design, merchandising systems and POS communications
To create more consumer relevancy within the brand proposition appealing to both genders (There is a feeling that the current proposition is too masculine)
To increase sales €per sqm, based on the current investment level
of €900 per sqm
To evolve Tom Tailor brand attributes “we want to be a love brand”
we also deliver on price
What we did for Tom Taylor.
We aimed to showcase the latest product stories. Making “casual fashion for a casual life” central to the message whilst placing the product in a premium environment, “add value sell volume”. We proposed to make the product range more visible and exciting for customers visiting Tom Tailor stores, using a softer language of architecture, simple merchandising solutions and effective graphic design.
We created a focus on new product categories and value for money offers.
At the heart of the concept is a modular merchandising system solution for the changing pace of fast fashion that makes Tom Tailor the place to go for casual fashion.
we deliver bespoke merchandising solutions
we deliver consumer-centric retail environments
we deliver on timing
the store before
the store after
to work with us