Concept Man, a retail brand identity and fashion shop interior design in the 1980’s by our award-winning international brand agency in London
The Lewis Group cleverly merge a buying, branding, store design, format segmentation and merchandising strategy to sell fashion stories. The buying teams create product stories based on life-needs solutions. This activity is supported by “Best in Class” store design.
We had been working with Chelsea Girl management team to create their brand identity and retail store design. The management team then asked us to develop a similar programme of activity for their Concept Man stores.
What we did for Concept Man retail store design
We designed the brand identity, store interior, fixtures, fittings, lighting systems, internal signage and POS promotions. We created retail fashion concepts for stand-alone stores, and shop within shop departments.
The store layout has been designed to include the “hummingbird strategy”, locating value lines, new seasonal ranges in “Zone A” where the new product is merchandised and displayed every week.
Our work with retail fashion companies seeks to support management in their attempt to develop today's brand leader into tomorrow's success story.
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