Tom Tailor is an international fashion and lifestyle company offering stylish casual wear and accessories in the medium price range through its brand. The Tom Taylor brand comprises the brands TOM TAILOR CASUAL, TOM TAILOR Denim and TOM TAILOR POLO TEAM trading in 354 stores.
Tom Taylor Group collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries.
What we did for Tom Taylor.
We aimed to showcase the latest product stories. Making “casual fashion for a casual life” central to the message whilst placing the product in a premium environment, “add value sell volume”.
We proposed to make the product range more visible and exciting for customers visiting Tom Tailor stores, using a softer language of architecture, simple merchandising solutions and effective graphic design.
We created a focus on new product categories and value for money offers.
At the heart of the concept is a modular merchandising system solution for the changing pace of fast fashion that makes Tom Tailor the place to go for casual fashion.