Harvey Nichols boutique in Chester, a fashion store concept with lifestyle photography designed by the London based retail brand agency.

Harvey Nichols is an international luxury lifestyle store, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world's most prestigious brands in womenswear, menswear, accessories, beauty, food and home.

What we did for Harvey Nichols.
To bring the aspiration values of Knightsbridge fashion to the counties, we worked with Harvey Nichols to design a concession store with a floor area of 34 square metres in the Debenhams department store in the market town of Chester.

The solution to retail shop design.
Our work took account of customer perceptions of Harvey Nichols fashion offer, brand communication, shareholder objectives and the competitive environment.

We dealt with category adjacencies, designed the store interiors, bespoke fixtures, fittings, lighting systems, internal signage POS promotions and communication suites.