Retail interior design and
branding for Russia’s most famous
and largest children’s toy
and fashion department store
Detskiy Mir.

“We recommend Campbellrigg
as an agency with a unique
creative approach,
excellent attention to detail
and responsibility.”
Vladimir Chirakov,
Chief Executive Officer - Detskiy Mir, Russia

The Detskiy Mir concept was
inspired by retail trends and target audience
expectations. The repositioning of the brand
was important, especially in terms of
creating a “WOW” effect in
“a store designed for children.”