Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir

Retail interior design and
branding for Russia’s most famous
and largest children’s toy
and fashion department store
Detskiy Mir.

“We recommend Campbellrigg
as an agency with a unique
creative approach,
excellent attention to detail
and responsibility.”

Vladimir Chirakov,
Chief Executive Officer - Detskiy Mir, Russia

Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir

The Detskiy Mir concept was
inspired by retail trends and target audience
expectations. The repositioning of the brand
was important, especially in terms of
creating a “WOW” effect in
“a store designed for children.”

Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir Best retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy MirBest retail store interior design, concepts in toy and children's fashion, rebrand, new trends, ideas, marketing strategy, format planning, shop layout, Detskiy Mir