Retail interior design,
store and branding for Adler.
One of Germany’s largest mid-market
Adler is, in its estimation,
the market leader among textile
retailers for customers over 45 years
in the value price segment.
Multiple store locations - Germany.
The Pretty’n’Pink concept review
included store design, sub-branding,
visual merchandising displays, fixture
systems, lighting and customer navigation.
All on a minimal budget.
The sub-brand strap-line changed from
‘I Like This’
‘Your Fashion Market.’